Renzie Returns to Renzie Baluyut Online

Saturday, December 26, 2009

great to be back here on the blog that started it all, with Renzie Baluyut.

Wow. My last post on this blog had been some fifteen months ago. Has it really been that long? Actually, now that I realize it, it's more like- holy shit, I can't believe I've left this blog idle for so damn long!

At any rate, it's great to be back. So much has happened since then, and in a way, this makes for a great opportunity to look back on the year that was. Well, fifteen months exactly, as far as this particular blog is concerned.

So what's new? What's been going on with me since then? Let me get into that in a bit. Here are a few things I've realized though, just this year.

1. Well, for starters, I've come to the conclusion that whatever it is I end up doing, I'm very much a marketing guy. I acknowledged that fact just a few months back- everything I get myself into is really all about marketing.

It started out from my days in radio, yes. But since then, that passion for marketing has spilled into my blogging, social media usage, my freelance work, my consultancy projects- and even in the various business ventures I've been recently involved in.

And it's both traditional marketing *and* internet marketing. I still believe that proper (read: effective) marketing is really in the way you put together the best possible marketing mix. Not just using one channel to the exclusion of all else.

2. I've embraced the entrepreneurial lifestyle. I've gone from employed to freelancer to work-at-home, and finally as a business owner/business partner. There's a totally different state of mind unique to each one- but I'm most comfortable working for myself.

I don't mind putting in all the hours of work beyond the normal 8-hour workday, as long as I know that all that effort goes into my own thing rather than somebody else's company. I love the whole sense of ownership, the challenges that come with it, and knowing that in the end, you are rewarded for all the hard work you put in.

3. I gotta think about the future. Yes, I have to have a grand strategy approach- knowing exactly where I want to be in, say, 5 or 10 years, and working towards it. With that, is the constant need to build myself up- a mix of brand-building, productivity and work/life balance.

Hey man, I'm in my mid-30's, and not only do I have this pressing need to get the most out of my remaining good years, I also have this little voice inside of me nudging me on to get things done and have something to show for it. The push, I'd say, generally does me good. Keeps me on my toes, it gives me a sense of urgency, and in the end, it's really for my personal betterment.

On my next post, I'll be going through all the awesome stuff I've been going through this whole year. Until then.

Cheers, everyone!


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