5 Tips on Making an Event for Bloggers

As more and more businesses make use of buzz marketing to promote their products and services and try to get good word-of-mouth, we get to see all kinds of gimmicks and come-ons.

Some fail dismally in this task- as more educated consumers see right through the more obvious efforts to put pearls on swine. Others cross the ethical borderline, striving to gain positive exposure no matter the cost. And then there are some companies you just can't help but support, solely for the reason that their corporate values naturally align with your own.

Having been a media person for 14 years, and now as a denizen of the local blogosphere, I can say that I've seen all kinds of companies employ all kinds of marketing tactics to get a good review or two out there. Some good, some completely forgettable, and some just downright wrong.

Of course, if your company chooses to make use of new media- blogs, podcasts, social networks, viral videos, etc- as a means to promote your latest line of products and services, you want to be remembered the right way.

I was in a bloggers' event last week, and it made me think about writing the post you're now reading. Let me share with you a few insights I had with that experience.

The Kawayan Cove Experience

Just a few days ago, several bloggers (myself included), headed off for Kawayan Cove in Nasugbu, Batangas. Kawayan Cove is a 68-hectare exclusive seaside residential community, located in Nasugbu, Batangas, a town 2 hours south of Metro Manila famous for its white-sand beaches and resorts. Edge Properties invited some bloggers to come check it out, and you can read the details of our visit on this other post of mine on another blog, The Life & Times of The Renzie Man.

Whether I like it or not, the side of me that's all media-and-marketing can't help but pay attention to how promotional activities- like this particular event for bloggers- unfold and run its course. I've managed a number of similar events in the not-too-distant past, so I have a few observations myself.

Here are some things we learned from our Kawayan Cove visit:

1. Set the expectations straight. Naturally, when we were given the invitation to event, I already had some preconceived notions in my head: is it going to be a sales pitch? Those real estate open house events are usually boring! Wait- blogging about real estate IS boring!

But the invitation explained it all: it's a workshop for bloggers into digital photography. Just so happens it's set in Kawayan Cove. Bring your camera- you'll want to take lots of pictures. Bring extra clothes- you might want to hang by the beach.

The organizers did a pretty good job in setting the expectations straight, and sticking to it. It was pretty much everything they said it was going to be, then they surpassed themselves by executing their plans very well.

2. Preparation is key. In any given event, even your best-laid plans can go awry. In this case, who would've known it would be raining half the day? Nevertheless, there was a Plan B in place- the venue for the talk was moved to a more suitable location (from the ampitheater to the pavillion by Bamboo Beach), there were vehicles on hand to shuttle us from place to place, even sandals for those who didn't bring any.

You have to admire the kind of preparation any company makes to ensure the success of any event. It's all about covering all your bases. And allowing yourself to be flexible when the situation calls for it.

3. Play the part of the gracious host. It's all about creating new connections and encouraging long-term relationships. Make your guests comfortable, encourage mingling with other guests, make yourself available for Q&A's.

In the case of Kawayan Cove, the Puyat family were all there to show us around, share stories and tell us what we needed to know about the property. I'm sure they've done this dozens, maybe hundreds of times, yet there they were, taking time to have a chat with each and every one of us.

The staff of Kawayan Cove was on hand to make sure we were well-attended to. From the welcome drinks, to the hearty lunch prepared for the group, even those nice little moist towels we got after the tour.

All that thoughtfulness and hospitality can only create a positive image of you and your company. For me, it shows how genuinely warm and welcoming the Puyat family is, and also how well Edge Properties trained their personnel. That's always a good thing in my book.

4. Provide lots of venues for interactivity. There were specially prepared food and drink arrangements, just for pictorial purposes, with Anton Diaz (of Our Awesome Planet) going around giving tips and pointers to all the bloggers, and the Puyat family sharing anecdotes about Kawayan Cove's history.

There was more than enough time to take pictures, work on a blog, do a podcast, or even shoot a viral video. Also lots of opportunities to walk around with fellow bloggers to compare notes and get to know them some more.

You want the interactivity because you want to give your bloggers a chance to soak up and appreciate the experience- in every way possible. It's good that they have a good experience about your products and services, and even better that you allow them to process all that information, and consider all aspects of whatever it is your promoting.

5. Content is still king. What makes your event so compellingly different from everybody else's? A promotional event like this gives your company an opportunity to create content relevant to your market. It doesn't have to be forced, nor does it have to be overly elaborate. It only has to be relevant and timely.

With all of Anton's experience as a photographer- he only stuck to what we wanted to hear: Travel and Food Photography for Bloggers. In fact, he only had ten or so slides, yet we already learned so much.

More importantly, we had the chance to put all his tips to practice for the rest of the afternoon as we toured the property. Two birds with one stone: not only do we get to appreciate the majesty of the natural beauty of Kawayan Cove, we also had a newfound appreciation for digital photography.

Bottom line: Make your event a memorable experience. For businesses who wish to tap blogs and bloggers as a means to promote their products, events, ideas or services, what they're really trying to accomplish is to get good online buzz- the kind of word-of-mouth that inspires the bloggers to tell their readers about their experiences, and share something unique about the activity.

As a blogger, The Kawayan Cove event was probably one of the best I've ever been to. I've learned a lot from it, made some new connections, and it gave me a fresh perspective on things (particularly on the topic of real estate, for me!).

As a media-and-marketing person, the activity was well-planned and equally well-executed. Businesses who plan on making use of blogs and bloggers would do well to learn from this exercise.

Cheers, everyone.

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Podcasting: Fun with Digital Audio and Video.

Technology today has come to a point that user-generated content is now a very easy and cost-effective effort. Anyone with a PC, an internet connection can have a blog these days. Got a digital camera? Put up a photo-blog! If you have basic audio-video equipment, you can have your own series of viral videos and podcasts, if you feel like it.

As a dude who's been in radio for the past 14 years, it's supposed to be a natural transition of sorts, going from a show on an actual FM radio station to doing something along the lines of New Media- specifically, a podcast.

According to Wikipedia:

A podcast is a collection of digital media files which is distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers. The term "podcast", like "broadcast", can refer either to the series of content itself or to the method by which it is syndicated; the latter is also termed podcasting. The term podcast should not be used to describe individual files. The host or author of a podcast is often called a podcaster.

These days, anyone can have his own radio show on the internet- you can say whatever you want, put whatever content you like, without the restrictions of having to deal with the management of a radio station. Heck, you don't even have to be connected with a radio station!

Whether you're just a regular dude with a desire to speak out and share your knowledge on particular subject matters, or a small business looking for a great new way to promote yourself, then you might want to consider podcasting- which is what I'm considering now.

I've been looking into having my own series of podcasts- and man, there are just so many things you can talk about! Just in the same way you can put up a blog on just about anything, really. Only that a podcast is media in spoken word format, usually on mp3, while a blog is written for all to read.

Here's what I have so far: my current favorite site is this really useful Podcasting News. I say it's a good place to start, for anyone who wants to at least listen to a few podcasts, just to have an idea. Since last Friday, I've been listening to a number of em- some good, some bad. Look to the sidebar on the left side of the Podcasting News website, and you can find some recommendations.

Also, on top of news in the world of podcasting, they also have features and resources to help you on your way. Definitely a great place to start, if you ask me.

Other great reads on podcasting:

• The Creative Commons' Legal Guide To Podcasting. Might as well make it legitimate, right?
• Podcast.net has a whole LOT of podcasts for you to go through. Pick a subject matter and give it a go! Alternately, you can check out Podcast Alley, or Pageflakes' Mother of all Podcasts.
• Another great site for beginning podcasters here, on K12 Handhelds. Also, check out O'Reilly while you're at it.
• If you have time, you may also want to check out Podcasting Tools for some more detailed info on gear, directories and even trade shows on podcasting.

So there you have it- hope this helps you as much as it does for me. Let me know how that podcasting project of yours comes along. I'll post the links to my own podcasts once I have enough content.

Cheers everyone!

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Photobucket Works For Me!

For the past couple of weeks, I noticed that a lot of my image links to my Multiply has been screwing up. A friend of mine brought it up one time she checked out one of my earlier blog entries- and pointed out to me that all the spaces where the pics should have been were just that- empty spaces.

Empty spaces with the Multiply logo on em. Anyway, to cut a long story short, I've decided to put all my photos instead on Photobucket. Yes, I registered for a new account, and now all my new pics and vids are posted right there.

So far, so good- I like the interface, and the way you could create folders within folders, thereby making it easier to arrange photos. Haven't found a way to browse through all the folders without having to click on each one though. I foresee a time when I'll probably have way too many pictures- I'm having enough trouble keeping track of things as it is.

Nevertheless, Multiply will still be up and running- I still like the whole interactivity of it. But all my pics and vids (to think I just tried vlogging recently) go to Photobucket.

Cheers, everyone!

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Delifrance Bloggers' Night: My First Vlogging Effort

Okay, here's my first attempt at vlogging.

Several bloggers were invited to check out Delifrance's new line of Spiked Coffees. I'll be blogging more about that later on. In the meantime, check out this vid I put together. And, yep, I suppose this makes for my first official vlogging effort.

Naturally, I'll have to look into the whole vlogging scene in the Philippines. I have to admit, there are a lot of people who have inspired me to do the same, and it's always fun to tinker around with a cam and PC and see what happens, you know?

BTW, watch the vid to find out how you can score on some free coffee- and be one of the first to check out Delifrance's naughty new line of coffee treats!

Cheers everyone!

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You Gotta Multiply!

Every blogger has to have a social networking service that allows storage of media files. The more notable of these sites are Photobucket, Picturetrail, Shutterfly and Flickr. But personally, I go for Multiply.

Just like many other social networking sites, Multiply allows you to post videos, photos and blog entries and share them with your friends (assuming they're in your network of course). It allows you to form groups and communities with other people who share your interests. And if you know a thing or two about CSS, you can go ahead and customize your Multiply page however you like. If not, there are a lot of templates you could use for your site, anyway.

But one of the coolest things about Multiply is that it provides cross-posting of blog entries. Which means your posts from Blogger/Blogspot, TypePad or LiveJournal can automatically get posted to Multiply (after a while), or the other way around.

Me, the most useful function of Multiply for me is that it acts as a repository of all images I might need for my blogs. There is virtually no limit to uploading photos- not that I need to upload so much. I just find it convenient to store all my pics in one site- organize em, share em, put notes and tags and all that.

There are a lot of other useful built-in modules as well, but I really haven't had the chance to make good use of them. Still, while I think I'm more of a no-frills kind of guy, it's nice to have the option of having the modules around in the event that I might feel like exploring that space sometime.

So go ahead and get Multiply. It's not only great for storing your media online- pics, vids and blog entries- it's also great for sharing and fulfilling all your community needs. Feel free to add me up when you've checked it out.

Cheers!

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