5 Tips on Making an Event for Bloggers

As more and more businesses make use of buzz marketing to promote their products and services and try to get good word-of-mouth, we get to see all kinds of gimmicks and come-ons.

Some fail dismally in this task- as more educated consumers see right through the more obvious efforts to put pearls on swine. Others cross the ethical borderline, striving to gain positive exposure no matter the cost. And then there are some companies you just can't help but support, solely for the reason that their corporate values naturally align with your own.

Having been a media person for 14 years, and now as a denizen of the local blogosphere, I can say that I've seen all kinds of companies employ all kinds of marketing tactics to get a good review or two out there. Some good, some completely forgettable, and some just downright wrong.

Of course, if your company chooses to make use of new media- blogs, podcasts, social networks, viral videos, etc- as a means to promote your latest line of products and services, you want to be remembered the right way.

I was in a bloggers' event last week, and it made me think about writing the post you're now reading. Let me share with you a few insights I had with that experience.

The Kawayan Cove Experience

Just a few days ago, several bloggers (myself included), headed off for Kawayan Cove in Nasugbu, Batangas. Kawayan Cove is a 68-hectare exclusive seaside residential community, located in Nasugbu, Batangas, a town 2 hours south of Metro Manila famous for its white-sand beaches and resorts. Edge Properties invited some bloggers to come check it out, and you can read the details of our visit on this other post of mine on another blog, The Life & Times of The Renzie Man.

Whether I like it or not, the side of me that's all media-and-marketing can't help but pay attention to how promotional activities- like this particular event for bloggers- unfold and run its course. I've managed a number of similar events in the not-too-distant past, so I have a few observations myself.

Here are some things we learned from our Kawayan Cove visit:

1. Set the expectations straight. Naturally, when we were given the invitation to event, I already had some preconceived notions in my head: is it going to be a sales pitch? Those real estate open house events are usually boring! Wait- blogging about real estate IS boring!

But the invitation explained it all: it's a workshop for bloggers into digital photography. Just so happens it's set in Kawayan Cove. Bring your camera- you'll want to take lots of pictures. Bring extra clothes- you might want to hang by the beach.

The organizers did a pretty good job in setting the expectations straight, and sticking to it. It was pretty much everything they said it was going to be, then they surpassed themselves by executing their plans very well.

2. Preparation is key. In any given event, even your best-laid plans can go awry. In this case, who would've known it would be raining half the day? Nevertheless, there was a Plan B in place- the venue for the talk was moved to a more suitable location (from the ampitheater to the pavillion by Bamboo Beach), there were vehicles on hand to shuttle us from place to place, even sandals for those who didn't bring any.

You have to admire the kind of preparation any company makes to ensure the success of any event. It's all about covering all your bases. And allowing yourself to be flexible when the situation calls for it.

3. Play the part of the gracious host. It's all about creating new connections and encouraging long-term relationships. Make your guests comfortable, encourage mingling with other guests, make yourself available for Q&A's.

In the case of Kawayan Cove, the Puyat family were all there to show us around, share stories and tell us what we needed to know about the property. I'm sure they've done this dozens, maybe hundreds of times, yet there they were, taking time to have a chat with each and every one of us.

The staff of Kawayan Cove was on hand to make sure we were well-attended to. From the welcome drinks, to the hearty lunch prepared for the group, even those nice little moist towels we got after the tour.

All that thoughtfulness and hospitality can only create a positive image of you and your company. For me, it shows how genuinely warm and welcoming the Puyat family is, and also how well Edge Properties trained their personnel. That's always a good thing in my book.

4. Provide lots of venues for interactivity. There were specially prepared food and drink arrangements, just for pictorial purposes, with Anton Diaz (of Our Awesome Planet) going around giving tips and pointers to all the bloggers, and the Puyat family sharing anecdotes about Kawayan Cove's history.

There was more than enough time to take pictures, work on a blog, do a podcast, or even shoot a viral video. Also lots of opportunities to walk around with fellow bloggers to compare notes and get to know them some more.

You want the interactivity because you want to give your bloggers a chance to soak up and appreciate the experience- in every way possible. It's good that they have a good experience about your products and services, and even better that you allow them to process all that information, and consider all aspects of whatever it is your promoting.

5. Content is still king. What makes your event so compellingly different from everybody else's? A promotional event like this gives your company an opportunity to create content relevant to your market. It doesn't have to be forced, nor does it have to be overly elaborate. It only has to be relevant and timely.

With all of Anton's experience as a photographer- he only stuck to what we wanted to hear: Travel and Food Photography for Bloggers. In fact, he only had ten or so slides, yet we already learned so much.

More importantly, we had the chance to put all his tips to practice for the rest of the afternoon as we toured the property. Two birds with one stone: not only do we get to appreciate the majesty of the natural beauty of Kawayan Cove, we also had a newfound appreciation for digital photography.

Bottom line: Make your event a memorable experience. For businesses who wish to tap blogs and bloggers as a means to promote their products, events, ideas or services, what they're really trying to accomplish is to get good online buzz- the kind of word-of-mouth that inspires the bloggers to tell their readers about their experiences, and share something unique about the activity.

As a blogger, The Kawayan Cove event was probably one of the best I've ever been to. I've learned a lot from it, made some new connections, and it gave me a fresh perspective on things (particularly on the topic of real estate, for me!).

As a media-and-marketing person, the activity was well-planned and equally well-executed. Businesses who plan on making use of blogs and bloggers would do well to learn from this exercise.

Cheers, everyone.

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Squeezing The Most Out Your Stories.

It is the day after Yehey's much-talked about TriNoma Blogger Food Tour. It was a rather hectic, but incredibly fun affair, and I can imagine my fellow bloggers hard at work right now, labeling and sorting through pictures, putting together posts for different kinds of blogs, linking up new acquaintances, etc.

Now, an event like yesterday's Food Tour has so much potential in terms of story generation- in fact, you can blog about it in so many ways.

As a blogger, you probably have a number of blogs in your blog-stable already, and you can come up with a variety of fresh content for all your reader segments, even with just one event. There are many angles to any given subject matter, event or story, and therefore many ways to write them up.

You can even come up with a whole chain of posts on the matter, or an entire series, pics and vids if you have them, and then cap everything off with a blog entry that brings them all together nicely.

Take the TriNoma Blogger Food Tour organized by Yehey! yesterday- I can write them up as...

1. A blow-by-blow account. I could talk about going from restaurant to restaurant, and about all the food me and my new blogger buds tried doing so, rating the restos as we went to each one. I made my own blow-by-blow account of the event here:

• Part 1 of 5: Getting to Trinoma. The Bloggers' Food Tour is on!
• Part 2 of 5: La Maison, Cabalen
• Part 3 of 5: Abe, Hossein's Persian Kebab, Haiku
• Part 4 of 5: Bubba Gump, Cyma, Jack's Loft + Holy Cow!, TGIFridays, Italianni's and Fish & Co.
• Part 5 of 5: Conti's, Mann Hann, Pho Hoa, Sizzling Pepper Steak, Marina, Mangan, Bangus, Heaven N' Eggs + Event Wrap-up
  

2. A technical analysis. I'm a marketing/events guy, so I would naturally tend to observe how the guys of Yehey! and TriNoma put it all together, worked out the logistics, and basically made it all work.

3. A personal experience. I could go talk about which restaurants were everyone's easy favorites, or how our arms hurt by the end of the day lugging around all those goodies and food-to-go, or how we had to beg off on food by the end of the day because we just had so much. Check out my story and photos here on my Multiply.

4. Individual restaurant reviews. This would be great, especially if you've been able to have a leisurely sit-down, and had a chance to talk with the resto managers. You could check out my reviews on:

• La Maison
• Cyma Greek Taverna
  
• Abe
• Heaven N' Eggs
• Others To Follow (Sizzlin' Pepper Steak, Jack's Loft and The Bubba Gump Shrimp Company)
  

5. A list of recommendations. It was my first time at TriNoma, and it had a lot to offer. To people visiting TriNoma, we could easily put in a good word for any of the many restos we visited. A lot of them were indeed very accommodating, taking time to talk to us about the food, about the business, etc.

6. More lists! People love lists of all kinds- come up with "The Top 10 Most Interesting Food Items", or the "TriNoma's 10 Must-Visit Restos", or "My New Blogger Buds".

So as you can see, that's a lot of stuff to blog about. And just looking at the list, I suppose I have to get to it!

Yehey for Yehey!

Much thanks to TriNoma and Yehey! for putting all this together. It was a fresh concept executed rather well. A lot of hard work, but it was pulled off rather nicely. Although the activity can benefit from a number of improvements, all the bloggers had fun, and was therefore a success for the most part.

Happy bloggers make for a good amount of buzz and word-of-mouth. I say more power to the good people of TriNoma, and everyone from Yehey!

Well done, guys. Well done.

For those of you interested in viewing the pics I took at the Bloggers' Food Tour, you can check em out on my Multiply right here. I have several more posts on the way on the Bloggers' Food Tour, and I'll have em up in a day or two.

Cheers!

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My Review of the Asus Eee PC.

Since my first post about my acquisition of one of these sexy Asus Eee PCs, there have been a number of posts and comments- more like questions, really- asking me what I think about it. So here's my effort to give it a personal review, hoping that this will be of help in your decision-making process- whether to get one of these babies for you, or not.

First Impressions:

The Asus Eee PC is small and light. Cute, you might even say. I prefer to call it sexy. Folded up, it's probably half the size of any regular laptop.

That's my Sony Ericsson K608i and a can of diet 7-Up right next to it, on my office desk at 105.1 Crossover.

It's got almost everything essentially built into it, including a cam. No CD/DVD drive, and very little hard disk space. But it does have 3 USB ports, so feel free to attach any variety of removable media into it.

What I Currently Have On It:

My Asus Eee PC has Windows XP installed on it, with Office- since I need to send and receive files from clients (who mostly use Office). Otherwise, I would have just gone for a Linux Operating System with Open Office- it works just like MS Office, only it's free.

For protection, it has AVG anti-virus, Zonelabs for a firewall, and Spybot for added protection.

I have Firefox to browse the internet. Utorrents for added fun, and VLC Media player to play just about anything from movies to music files.

My work files are stowed away nicely in a variety of flash disks- which I can plug in to any of my desktops whether I'm at work or at home.

Cons:

One of the biggest cons for me is, since it IS a small laptop, it does have a small keyboard. Which doesn't bode well for my fat fingers. It's not really so bad, it just takes a little getting used to.

The storage space could be a bother. With XP installed, I have about less than 2GB to store files in. Thankfully, I do have a whole bunch of flash disks and even larger capacity hard disks, so it really isn't much of a big deal.

It also has no CD/DVD drive/burner. Again, no big deal since you can easily transfer whatever files you need to burn onto another PC with a CD/DVD writer.

Pros:

It weighs less than 1kg- which means, it's just as heavy as a pair of jeans folded up. Non-bulky, incredibly compact and very light- it means that's one less bag you have to lug around.

Don't worry about messing up the hard disk as it gets jostled around in your bag. The solid-state hard disk means it works just like a flash disk- so unless you run this thing over with a small truck or use it to self-destruct on one of those Mission:Impossible intros, you're rather assured that your stuff remains fairly intact.

It fires up pretty quickly, and automatically searches for wi-fi signals in the area. Great for going online outside if you have to.

The battery on a full charge gives you a little over two hours- which in my case, is more than enough to blog in the cab on my way to work, which is actually what I'm doing right now.

Renzie's Final Word.

If you work a lot on the go, or if you're very much into blogging, the Asus Eee PC is definitely for you.

Just don't expect to run any heavy programs on it. That's what your PC or your Mac is for. In fact, the Eee PC works best in conjunction with your other PCs at home. Think of the Eee PC as handy little PC you take with you on meetings and other out-of-office/out-of-home business functions.

If you want the pastel colors though, they'll be available in January 2008- at least that's what I heard. Mine's in black, but the store I got this from also carries models in white- which was also selling like hotcakes.

Students would also appreciate this baby- assuming of course, that they could get mom and dad to get them one.

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