Renzie Returns to Renzie Baluyut Online

great to be back here on the blog that started it all, with Renzie Baluyut.

Wow. My last post on this blog had been some fifteen months ago. Has it really been that long? Actually, now that I realize it, it's more like- holy shit, I can't believe I've left this blog idle for so damn long!

At any rate, it's great to be back. So much has happened since then, and in a way, this makes for a great opportunity to look back on the year that was. Well, fifteen months exactly, as far as this particular blog is concerned.

So what's new? What's been going on with me since then? Let me get into that in a bit. Here are a few things I've realized though, just this year.

1. Well, for starters, I've come to the conclusion that whatever it is I end up doing, I'm very much a marketing guy. I acknowledged that fact just a few months back- everything I get myself into is really all about marketing.

It started out from my days in radio, yes. But since then, that passion for marketing has spilled into my blogging, social media usage, my freelance work, my consultancy projects- and even in the various business ventures I've been recently involved in.

And it's both traditional marketing *and* internet marketing. I still believe that proper (read: effective) marketing is really in the way you put together the best possible marketing mix. Not just using one channel to the exclusion of all else.

2. I've embraced the entrepreneurial lifestyle. I've gone from employed to freelancer to work-at-home, and finally as a business owner/business partner. There's a totally different state of mind unique to each one- but I'm most comfortable working for myself.

I don't mind putting in all the hours of work beyond the normal 8-hour workday, as long as I know that all that effort goes into my own thing rather than somebody else's company. I love the whole sense of ownership, the challenges that come with it, and knowing that in the end, you are rewarded for all the hard work you put in.

3. I gotta think about the future. Yes, I have to have a grand strategy approach- knowing exactly where I want to be in, say, 5 or 10 years, and working towards it. With that, is the constant need to build myself up- a mix of brand-building, productivity and work/life balance.

Hey man, I'm in my mid-30's, and not only do I have this pressing need to get the most out of my remaining good years, I also have this little voice inside of me nudging me on to get things done and have something to show for it. The push, I'd say, generally does me good. Keeps me on my toes, it gives me a sense of urgency, and in the end, it's really for my personal betterment.

On my next post, I'll be going through all the awesome stuff I've been going through this whole year. Until then.

Cheers, everyone!

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5 Tips on Making an Event for Bloggers

As more and more businesses make use of buzz marketing to promote their products and services and try to get good word-of-mouth, we get to see all kinds of gimmicks and come-ons.

Some fail dismally in this task- as more educated consumers see right through the more obvious efforts to put pearls on swine. Others cross the ethical borderline, striving to gain positive exposure no matter the cost. And then there are some companies you just can't help but support, solely for the reason that their corporate values naturally align with your own.

Having been a media person for 14 years, and now as a denizen of the local blogosphere, I can say that I've seen all kinds of companies employ all kinds of marketing tactics to get a good review or two out there. Some good, some completely forgettable, and some just downright wrong.

Of course, if your company chooses to make use of new media- blogs, podcasts, social networks, viral videos, etc- as a means to promote your latest line of products and services, you want to be remembered the right way.

I was in a bloggers' event last week, and it made me think about writing the post you're now reading. Let me share with you a few insights I had with that experience.

The Kawayan Cove Experience

Just a few days ago, several bloggers (myself included), headed off for Kawayan Cove in Nasugbu, Batangas. Kawayan Cove is a 68-hectare exclusive seaside residential community, located in Nasugbu, Batangas, a town 2 hours south of Metro Manila famous for its white-sand beaches and resorts. Edge Properties invited some bloggers to come check it out, and you can read the details of our visit on this other post of mine on another blog, The Life & Times of The Renzie Man.

Whether I like it or not, the side of me that's all media-and-marketing can't help but pay attention to how promotional activities- like this particular event for bloggers- unfold and run its course. I've managed a number of similar events in the not-too-distant past, so I have a few observations myself.

Here are some things we learned from our Kawayan Cove visit:

1. Set the expectations straight. Naturally, when we were given the invitation to event, I already had some preconceived notions in my head: is it going to be a sales pitch? Those real estate open house events are usually boring! Wait- blogging about real estate IS boring!

But the invitation explained it all: it's a workshop for bloggers into digital photography. Just so happens it's set in Kawayan Cove. Bring your camera- you'll want to take lots of pictures. Bring extra clothes- you might want to hang by the beach.

The organizers did a pretty good job in setting the expectations straight, and sticking to it. It was pretty much everything they said it was going to be, then they surpassed themselves by executing their plans very well.

2. Preparation is key. In any given event, even your best-laid plans can go awry. In this case, who would've known it would be raining half the day? Nevertheless, there was a Plan B in place- the venue for the talk was moved to a more suitable location (from the ampitheater to the pavillion by Bamboo Beach), there were vehicles on hand to shuttle us from place to place, even sandals for those who didn't bring any.

You have to admire the kind of preparation any company makes to ensure the success of any event. It's all about covering all your bases. And allowing yourself to be flexible when the situation calls for it.

3. Play the part of the gracious host. It's all about creating new connections and encouraging long-term relationships. Make your guests comfortable, encourage mingling with other guests, make yourself available for Q&A's.

In the case of Kawayan Cove, the Puyat family were all there to show us around, share stories and tell us what we needed to know about the property. I'm sure they've done this dozens, maybe hundreds of times, yet there they were, taking time to have a chat with each and every one of us.

The staff of Kawayan Cove was on hand to make sure we were well-attended to. From the welcome drinks, to the hearty lunch prepared for the group, even those nice little moist towels we got after the tour.

All that thoughtfulness and hospitality can only create a positive image of you and your company. For me, it shows how genuinely warm and welcoming the Puyat family is, and also how well Edge Properties trained their personnel. That's always a good thing in my book.

4. Provide lots of venues for interactivity. There were specially prepared food and drink arrangements, just for pictorial purposes, with Anton Diaz (of Our Awesome Planet) going around giving tips and pointers to all the bloggers, and the Puyat family sharing anecdotes about Kawayan Cove's history.

There was more than enough time to take pictures, work on a blog, do a podcast, or even shoot a viral video. Also lots of opportunities to walk around with fellow bloggers to compare notes and get to know them some more.

You want the interactivity because you want to give your bloggers a chance to soak up and appreciate the experience- in every way possible. It's good that they have a good experience about your products and services, and even better that you allow them to process all that information, and consider all aspects of whatever it is your promoting.

5. Content is still king. What makes your event so compellingly different from everybody else's? A promotional event like this gives your company an opportunity to create content relevant to your market. It doesn't have to be forced, nor does it have to be overly elaborate. It only has to be relevant and timely.

With all of Anton's experience as a photographer- he only stuck to what we wanted to hear: Travel and Food Photography for Bloggers. In fact, he only had ten or so slides, yet we already learned so much.

More importantly, we had the chance to put all his tips to practice for the rest of the afternoon as we toured the property. Two birds with one stone: not only do we get to appreciate the majesty of the natural beauty of Kawayan Cove, we also had a newfound appreciation for digital photography.

Bottom line: Make your event a memorable experience. For businesses who wish to tap blogs and bloggers as a means to promote their products, events, ideas or services, what they're really trying to accomplish is to get good online buzz- the kind of word-of-mouth that inspires the bloggers to tell their readers about their experiences, and share something unique about the activity.

As a blogger, The Kawayan Cove event was probably one of the best I've ever been to. I've learned a lot from it, made some new connections, and it gave me a fresh perspective on things (particularly on the topic of real estate, for me!).

As a media-and-marketing person, the activity was well-planned and equally well-executed. Businesses who plan on making use of blogs and bloggers would do well to learn from this exercise.

Cheers, everyone.

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What Went Wrong With Speed Racer?

Earlier this week, movie fans have their eyes and ears peeled- to see if Speed Racer can dethrone Iron Man from the top box-office spot.

Well, the results are in: I'm sad to say that it's bad news for Speed Racer- probably the first box-office casualty this summer. Iron Man continues to kick box office ass, making US$180 million alone in domestic receipts in its second week.

As for Speed Racer? It's only made a paltry US$6.1 million on its opening day, with a predicted take of around US$20-25 million for this weekend. And with an estimated US$200+ million to make and market, that's bad news for Warner Brothers indeed.

Even critics are giving the movie adaptation of the late 60's anime a hard time. Let's check out these reviews from IMDb.com. Joe Morgenstern of the Wall Street Journal had this to say:

"This toxic admixture of computer-generated frenzy and live-action torpor succeeds in being, almost simultaneously, genuinely painful -- the esthetic equivalent of needles in eyeballs -- and weirdly benumbing, like eye candy laced with lidocaine."

A.O. Scott of The New York Times offers this critique:

"The childhood experience the Wachowskis evoke is not the easy delight of lolling in the den watching one cartoon after another, but rather the squirming tedium of sitting in the back seat on an endless family car trip, your cheek taking on the texture of the vinyl seat as some grown-up lectures you on the beauty of the passing scenery."

And then you have this from Kyle Smith of the New York Post:

"This adventurously awful film is awful in many ways at once... It is, like a Ferrari poking across East 42nd Street at rush hour, fast yet slow... Its attention span is measurable in microseconds, yet it runs more than two hours. And it spent a trillion dollars imitating the look of a 10-cent cartoon from the primitive '60s -- artistically, the Cro-Magnon era. I was initially awed by its splendors. But when I'd had my fill, there was still an hour-45 left."

I was marginally curious with what Speed Racer had to offer, but after these bits from the internet, I doubt if I'll actually catch it on the big screen this weekend. Or any other weekend for that matter.

After all that money spent on The Wachowski Brothers and production and marketing, what went horribly wrong? Initially, you might blame marketing for this box-office fiasco. Was it perhaps targeting the wrong demographic?

The Speed Racer cartoon originally came out in 1967 as a Westernized (read: dubbed) anime for the US market. It was a huge back then- there was nothing like it, kids loved it- it was, one of the first successful anime franchises, together with other series like Astro Boy and Gigantor.

Which means, those who actually DO remember the show are probably in their 40's or 50's, maybe some of the 30's as well, if you consider the reruns and syndication in the 1970s.

So naturally, our live-action adaptation of Speed Racer would be best positioned towards a more family-oriented market. From what we have read on Nikki Finke's Deadline Hollywood Daily,

According to the "Parents and Kids" premium tracking, Speed Racer was first choice among parents and boys aged 7 through 11.

Which means the movie is positioned well for parents who have appreciated and loved the TV run in the 60's and 70's, and kids who are about to see Speed Racer for the first time.

But the movie clocked in at 2 hours and 9 minutes- substantially much longer than the typical kiddie movie runtime of just a little bit over an hour.

And then you have the critics. And all the online buzz. According to the respected Top Critics community on RottenTomatoes.com, the consensus about Speed Racer is that it's "overloaded with headache-inducing effects, without a coherent script". Final Tomatometer score? A dismal 27%.

What I read from this is that it's probably not marketing to blame for it at all. Despite their success with The Matrix Trilogy, maybe the Wachowski Brothers came up short on this project. It seems that Warner Brothers gave the two siblings too much control, with horrible results.

Maybe the movie should have been re-written to appeal to a broader group of kids, maybe even teenagers, but it's all too little, too late by now. Next week, another Chronicles of Narnia movie (Prince Caspian) is coming out, and I doubt if Warner Brothers can catch up with more matinee screenings. By then, it's going to be the scrap heap for Speed Racer.

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What dSLR Does Veronica Mars Use?

While we're on the topic of digital single-lens reflex (dSLR) cameras, let's find out what kind of cameras Veronica Mars used on her CW show a year or two back.

See, I've been a huge fan of the TV series (one of my guilty pleasures, actually), and I have to admit, I was sorta impressed with that big-ass camera she slings around. Of course, it's fairly obvious that a set-up like that doesn't come cheap- but it made sense- since they run a small detective agency, it's all probably used for work.

At any rate, I've had a renewed interest in dSLR's recently. I figured that since I'm blogging professionally now (and full-time, I might add), it might actually make sense to get myself a better camera. By better, I mean, something that would be a step up from my handy 5.1-megapixel Sony Cybershot. So in an earlier blog entry, I actually did some homework.

Here's What I Found Out About Veronica Mars' Cameras.

Apparently, there's been a discussion on a VM fansite on Livejournal as to what kind of dSLR's were featured on the show. As far as we can tell, Kristen Bell's character had used three different cameras, all of 'em Nikons.

1. A Nikon D2H with a huge-ass zoom lens (possibly the 70-200 f/2.8 VR), used in the series premiere.
2. Then she also had a the Nikon 8800, as seen in an episode mid-season (of Season 1). It ain't no big deal, but a point-and-shoot that still has a lot of great features.
3. By Season 2, we see her wielding a Nikon D70 with the relatively cheaper, but still impressive 80-200 f/2.8D zoom lens.

Seems like a product integration deal for Nikon, but it's probably not (then again, they probably should have!). The fansite suggested that the show's director of photography, Victor Hammer (who might have a personal preference for Nikons) may have had a few spare cameras lying around, and therefore used one of his toys for Veronica Mars to play with. Nice.

You can watch the UPN/CW drama series over again on DVD, or just catch Kristen Bell on season 2 of Heroes, or as the omniescent voiceover on Gossip Girl, this time without the cool cameras. :)

Cheers, everyone!

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Blogs Give You More Bang For Your Buck!

Here's an interesting read on Abe Olandres' Yugatech: a blog entry on how advertisers might actually be getting a better return-of-investment on their media buy with blog advertising.

In a recent presentation he made, Abe compared the performance of ads on his blog (YugaTech) to four other sites that carries the same advertising: two news sites (which he designates as sites A & B), a forum (site C), and a portal (site D).

With this mix of websites, he stacked them up against each other and compared the following five attributes:

• Total Traffic Contribution. Percentage traffic share (leading into the advertiser's landing page?) from each site, considering the total combined online traffic of all five.
  
• New Visitors. The percentage of unique visitors on a blog clicking an advertiser's ad.
  
• Page Views Per Visit.
  
• Average Time on Site.
• Bounce Rate. The percentage of people leaving the referred site right away.
  

Here's what Abe had to say about the Total Traffic Contribution:

Of the top 5 referring sites, my blog (YugaTech) was the 3rd highest referrer with 19.33% of the total traffic contributed by all five. The first two were the news sites that sent in 39.05% and 23.88%, the forum site sent only 11.56% and the portal 6.19%.
To think that one of the news sites had (at least) 192 times more number of monthly pageviews than this blog, placing 3rd in terms of referrals ain’t bad at all. Too bad, I couldn’t get any click-thru-rates.

According to the blog entry, what surprised Abe more were the results of the other metrics: New Visitors, Page Views per Visit, and Average Time on Site.

New Visitors

Site A - 80.5% new visitors
Site B - 69.5% new visitors
Site C - 64.5% new visitors
Site D - 78.0% new visitors
YugaTech - 45% new visitors

Depending on how you look at it, either this blog doesn’t refer more unique visitors or visitors keep clicking on the ads more than once (which is good right?).

Page Views per Visit

Site A - 2.17 pageviews
Site B - 2.06 pageviews
Site C - 1.78 pageviews
Site D - 2.64 pageviews
YugaTech - 6.12 pageviews

Average Time on Site

Site A - 2.24 minutes
Site B - 2:38 minutes
Site C - 1:35 minutes
Site D - 3:07 minutes
YugaTech - 10:17 minutes

It only means one thing — the blog drives more quality traffic because they actually use the referred site more. The figures above shows us 3 to 5 times more site usage by visitors coming from the blog.

Lastly, Abe shares a little more about Bounce Rates:

Site A - 60%
Site B - 60%
Site C - 75%
Site D - 56%
YugaTech - 34%

Bounce rates indicate the percentage of people leaving the referred site right away. So the lower the bounce rates, the better since it means visitors are sticking to the site. Here’s two words to describe that — targeted traffic.

Now that's interesting- more compelling reasons for just about any company to invest more in blogs- for quality content that hits your targeted market segment! Abe's final word on the subject matter (for now):

I do not know how much advertising money was spent on all the 5 sites (including this blog) but from the limited data I gathered, this blog only got around 2% of the total ad spendings (I’m pretty sure it’s lower).

If we just go by the raw number of visitors, spending 2% of your ad budget to get 19% of the traffic (and high quality traffic at that) is a great ROI.

The hard numbers above will show you that blog advertising has a much higher Return of Investment (ROI). So next time you’re thinking of doing online advertising, do consider blogs in your budget. =)

Thanks for that highly informative post, Abe. You can check out more on him on YugaTech.com, for more of Technology news and reviews in the Philippines.

Hope you all found that useful as much as I did. Cheers, everyone!

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Podcasting: Fun with Digital Audio and Video.

Technology today has come to a point that user-generated content is now a very easy and cost-effective effort. Anyone with a PC, an internet connection can have a blog these days. Got a digital camera? Put up a photo-blog! If you have basic audio-video equipment, you can have your own series of viral videos and podcasts, if you feel like it.

As a dude who's been in radio for the past 14 years, it's supposed to be a natural transition of sorts, going from a show on an actual FM radio station to doing something along the lines of New Media- specifically, a podcast.

According to Wikipedia:

A podcast is a collection of digital media files which is distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers. The term "podcast", like "broadcast", can refer either to the series of content itself or to the method by which it is syndicated; the latter is also termed podcasting. The term podcast should not be used to describe individual files. The host or author of a podcast is often called a podcaster.

These days, anyone can have his own radio show on the internet- you can say whatever you want, put whatever content you like, without the restrictions of having to deal with the management of a radio station. Heck, you don't even have to be connected with a radio station!

Whether you're just a regular dude with a desire to speak out and share your knowledge on particular subject matters, or a small business looking for a great new way to promote yourself, then you might want to consider podcasting- which is what I'm considering now.

I've been looking into having my own series of podcasts- and man, there are just so many things you can talk about! Just in the same way you can put up a blog on just about anything, really. Only that a podcast is media in spoken word format, usually on mp3, while a blog is written for all to read.

Here's what I have so far: my current favorite site is this really useful Podcasting News. I say it's a good place to start, for anyone who wants to at least listen to a few podcasts, just to have an idea. Since last Friday, I've been listening to a number of em- some good, some bad. Look to the sidebar on the left side of the Podcasting News website, and you can find some recommendations.

Also, on top of news in the world of podcasting, they also have features and resources to help you on your way. Definitely a great place to start, if you ask me.

Other great reads on podcasting:

• The Creative Commons' Legal Guide To Podcasting. Might as well make it legitimate, right?
• Podcast.net has a whole LOT of podcasts for you to go through. Pick a subject matter and give it a go! Alternately, you can check out Podcast Alley, or Pageflakes' Mother of all Podcasts.
• Another great site for beginning podcasters here, on K12 Handhelds. Also, check out O'Reilly while you're at it.
• If you have time, you may also want to check out Podcasting Tools for some more detailed info on gear, directories and even trade shows on podcasting.

So there you have it- hope this helps you as much as it does for me. Let me know how that podcasting project of yours comes along. I'll post the links to my own podcasts once I have enough content.

Cheers everyone!

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Blogs and Blogging: New Media for SME's

One of the biggest challenges I've noticed, is getting a traditionally set-up Small- or Medium-sized Enterprise to get into New Media. A lot of SME's (particularly here in the Philippines, for example) are family-owned, and therefore is run by the family, with the patriarch/matriarch right on top of things.

For a variety of reasons, these SME's haven't quite picked up on the idea of using New Media to market their business- they might feel that whatever little resources on hand might be better allocated on more lucrative activities. Or maybe there's just a pervading atmosphere of technophobia, or maybe management just doesn't care at all.

Unless of course, you have a say on using New Media for your company's marketing communications efforts- then hey, good for you.

At a time when businesses are struggling with the rising costs of traditional media (TV, radio, print), and the proliferation of other avenues for promotion (events, outdoor media, etc.), at a time when there is just so much ad clutter, and at a time your audience is more averse to being advertised to, what's a Small Business to do?

This is where New Media comes in. It is way, way cheaper than traditional media, and if you use it right, it can be the most effective online tool for you and your growing business.

YouTube is such a massive online hit- so why not make a series of viral videos instead of an expensive TV commercial? Podcasts are the new radio- and you can talk about whatever you like, and even have your own show. Blogs take the place of magazines and newspapers- with loads of informative, entertaining or even scandalous posts that can launch full-blown discussion threads when written well.

Blogging for Small- to Medium-sized Enterprises.

I've picked up quite a bit of information on the subject matter- through my own experiences as a marketing exec, through my interaction with other blogs and bloggers, and attending these highly informative workshops on blogging.

Jayvee Fernandez, general manager of The Blog Bank and channel editor for b5Media, has given a particularly thought-provoking talk in one such workshop not too long ago.

He's pointed out a number of reasons why growing businesses should get into blogging:

1. Blogging is way more cost-effective than traditional media.
2. A well-executed blogging campaign can easily quantify word-of-mouth marketing.
3. Blogs give us access to honest consumer feedback.
4. Here's a good one- bloggers are more passionate than your entire marketing team.
5. Bloggers are self-aware and are concerned with their own development.
6. A new wave of SME's are already doing it- so isn't it about time your company should too?

Definitely worth a closer look, don't you think? I'll use the rest of the weekend to dig deeper into the subject matter.

So what do you think? Don't you think it's time to hop on the blogging bandwagon?

Cheers, everyone!

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Blogs Make For Great Business!

More than ever, companies are looking for more cost-effective ways to promote themselves. Traditional means of advertising are alright- but modern-day marketing practices say that there are so much more non-traditional ways to get that brand message across, and cut through all the ad clutter.

As somebody who does IMC for a living- what Jay Conrad Levinson preaches in his book, "Guerilla Marketing", is pretty much spot on: no single advertising medium works on its own, but marketing combinations work.

And here's something that can synergize very well with just about any promotional campaign you have on hand: blogs.

Blogs are the new magazines, newspapers and books; thanks to more easily accessible (read: free!) user-friendly publishing tools such as Blogspot (which hosts this particular blog), Wordpress, LiveJournal, and so many others, anyone with a PC, and internet connection, and a desire to share anything can now be author, publisher and editor.

Just like FM radio, it easily synergizes with just about anything- of course, one huge advantage is that New Media (blogs included) costs so much less than traditional media. Plus, blogs are paperless. And I'm for anything that uses less paper. Much less paper! Save the environment, everyone!

Which is why blog networks are all the rage these days- we've seen a number of them come up over the past couple years: b5Media, Weblogs, Inc., The DailyPixel Network, Know More Media, Creative Weblogging, Content Quake, and locally, here in the Philippines, The Bayanihan Blog Network.

In fact, now's a great time to start blogging- just check out all the job listings here on Problogger jobs, or you can go ahead and just Google it. You'll find lots of jobs out there if you're considering a career as a pro-blogger. Go ahead and pick some, why dont'cha?

The BlogBank is the Philippines' first blog advertising network- it's so new, they've just launched this week. If you check out their webpage, they have this to say:

The largest circulating newspaper in the Philippines produces 250,000 copies a day. Assuming a pass–on rate of 3 per copy, a newspaper ad gives you 750,000 impressions.

BlogBank gives you one million ad impressions.

This is great news for Advertisers- particularly those targeting the internet-friendly Philippine market. Also great news for publishers- those who blog- because it means that there's actually a market out there for quality content and quality blogs.

So keep on blogging! If you're someone who just started getting into the blogging lifestyle- it pays off (at least it can, eventually), as long as you're passionate about sharing your thoughts and your experiences, even more so if you write well, and write regularly.

If you're running a business, you now have something new to consider when developing your promotional campaigns for the next several months- now is also the time to maybe get into blogging yourself; start putting up your own corporate blog and attach it to your website, and see how much it can do for your business.

See you around in the blogosphere! Cheers, everyone!

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Delifrance Bloggers' Night: My First Vlogging Effort

Okay, here's my first attempt at vlogging.

Several bloggers were invited to check out Delifrance's new line of Spiked Coffees. I'll be blogging more about that later on. In the meantime, check out this vid I put together. And, yep, I suppose this makes for my first official vlogging effort.

Naturally, I'll have to look into the whole vlogging scene in the Philippines. I have to admit, there are a lot of people who have inspired me to do the same, and it's always fun to tinker around with a cam and PC and see what happens, you know?

BTW, watch the vid to find out how you can score on some free coffee- and be one of the first to check out Delifrance's naughty new line of coffee treats!

Cheers everyone!

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iBlog4: The 4th Philippine Blogging Summit!

Janette Toral of DigitalFilipino.com shared this with us on Facebook.

iBlog4: the 4th Philippine Blogging Summit will be held at Malcolm Theater, College of Law, in UP Diliman, Quezon City this April 26, 2008. This event is organized by the University of the Philippines - Internet Society Program.

We would like to thank Alfox Computer Center for being our name badge sponsor. Parties interested to support this event can e-mail me at digitalfilipino@gmail.com

Registration, which will reserve your seats, stuff and schwag, and get you into our announcements mailing list, is now open.

Of course iBlog 4 is still FREE in the beer sense, as long as we can help it, free in the speech sense.

The program as follows:

9:00 - 9:20 Flag Ceremony, Welcome Remarks, Keynote
9:20 - 9:45 How to Blog (from a non-problogger point-of-view) - Charo Nuguid

You want to start a blog. You ask your problogger friend for help. The problem is he starts talking about keywords, SEO, and a few other things that you have totally no clue about. Google Ad-what? "I just want to start a blog!" If you're just looking for a way to post your thoughts on the web for posterity (and give your readers a few kicks every now and then) without the business talk, click here! (Or just walk through the door, sit down and listen!)

9:45 - 10:00 Sponsor Talk
10:00 - 10:30 Break
10:30 - 11:00 Student Blogging - Juan Karlo Licudine (http://www.pinoyblogero.com) A perspective and experience sharing from a student / blogger.

11:00 - 11: 30 Photoblogging - Juned Sonido (http://www.baratillo.net)

It is said that a picture is worth a thousand words. And there have been instances that it really has. A couple kissing. Soldiers hoisting a flag in a battlefield. A child fleeing a village bombed with Napalm. Or even a man skipping a puddle.
All are powerful images. As humans we have this drive to show pictures whether it be a holiday, a dinner, friends and family. And as such it comes to no surprise that a lot of people have been posting things on line from Facebook to Flickr. And then there are the photoblogs.
What are photoblogs? Are they the same photo galleries? Do you really need a digital camera to set up a photoblog? How does one set-up a photoblog? Will it cost much? What are the basics? Well this discussion will try to answer that and more.

11:30 - 12:00 Blog to Print - Jonas Diego (http://www.jonasdiego.com)
Bringing your blog content to the printed page. Updates on what happened so far with Jonas initiative on blog comics.

12:00 - 1:00 Lunch

1:00 - 1:40 Vlog and Podcasting Prospects in the Philippines (Aileen Apolo - http://www.yougottech.com and Coy Caballes - http://www.thisiscoy.net)

1:45 - 2;45 Blogging and 2010 Elections Panel
(Janette Toral - http://philippineselection.blogspot.com)
- also invited Manuel L. Quezon III and Luz Rimban - to be confirmed

2:40 - 3:00 Sponsor Talk
3:00 - 3:30 Break
3:30 - 3:50 Blogging for Advocacy - Noemi Lardizabal Dado - http://www.filipinaimages.com

3:50 - 4:30 Blogging from the Countryside
Blogging case studies outside of Metro Manila

4:30 - 5:00 Closing Remarks / Group Picture / Raffle

At the very least, it gives me a chance to meet up with fellow bloggers, swap stories with old acquaintances, and meet new blogger buds. It's all about sharin' some linkage love!

Also, it's a great time to hang out in UP again- I think it's been at least 5 or 6 years since I last visited UP Diliman. They got great food places to check out- and that's another bunch of things to blog about.

Anyway, I just signed up for the event- I hope to see you guys there too!

Cheers!

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Join the WikiPilipinas Filipina Writing Contest!

Noemi Dado, a good friend of ours, gave us a heads-up on the special event via Facebook:

In line with the principle of honoring the diverse, beautiful, and powerful image of a Filipina, WikiPilipinas will launch a special portal, Encyclopedia of Philippine Women, inside the site which will compile and detail the achievements and triumphs of Filipinas everywhere.

Its sister site, Filipiniana.net, will also have a Philippine Women Microsite containing documents discussing Filipino women, as well as selected texts from the oeuvres of Filipina writers. Through a combined effort for advocacy, WikiPilipinas partnered with Filipina Images to help promote a more empowering image of the Filipina. By having an online platform to showcase Filipina intelligence and talent, the goal of developing more empowered Filipinas becomes achievable.

Many participants, through this project, will discover that they can help bridge the digital divide and promote gender mainstreaming and gender equality.

To promulgate the advocacy, WikiPilipinas.org and FilipinaImages.Com websites will launch “Filipina Stories", a writing contest with the mission of uplifting the image of the Filipina.

Here's your chance to put together an essay and share your thoughts, and win some prizes and props for doing so! Noemi adds:

I hope you join this contest. This contest also aims to raise awareness of the WikiPilipinas.org so that bloggers can eventually add content to the Wiki. For the contest, the WikiPilipinas staff will take charge of uploading your entry to the Wiki. After this contest, there will be a Phase 2 Workshop which is meant to teach us how to use the Wiki.

Be part in uplifting the image of the Filipina, the Knowledge base of the WikiPilipinas and meeting up with other bloggers on March 12, 2008. Remember you are not only writing about Filipino women. You will help uplift the reputation…remove the prejudice, not just against Filipino women achievers but against your mothers, sisters, daughters. Against You.

It's a worthy and noble cause- something definitely deserving of your attention, time and effort. Not only do you have a chance to win prizes, recognition and bragging rights, you also have (more importantly) an opportunity to interact with fellow bloggers and people who share a similar passion for writing, blogging and advocacy. So it should be a lot of fun- check it out now, funk soul brother!

You can find the contest mechanics, critera and prizes at stake, as well as more information and contact details there.

Cheers all!

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You Gotta Multiply!

Every blogger has to have a social networking service that allows storage of media files. The more notable of these sites are Photobucket, Picturetrail, Shutterfly and Flickr. But personally, I go for Multiply.

Just like many other social networking sites, Multiply allows you to post videos, photos and blog entries and share them with your friends (assuming they're in your network of course). It allows you to form groups and communities with other people who share your interests. And if you know a thing or two about CSS, you can go ahead and customize your Multiply page however you like. If not, there are a lot of templates you could use for your site, anyway.

But one of the coolest things about Multiply is that it provides cross-posting of blog entries. Which means your posts from Blogger/Blogspot, TypePad or LiveJournal can automatically get posted to Multiply (after a while), or the other way around.

Me, the most useful function of Multiply for me is that it acts as a repository of all images I might need for my blogs. There is virtually no limit to uploading photos- not that I need to upload so much. I just find it convenient to store all my pics in one site- organize em, share em, put notes and tags and all that.

There are a lot of other useful built-in modules as well, but I really haven't had the chance to make good use of them. Still, while I think I'm more of a no-frills kind of guy, it's nice to have the option of having the modules around in the event that I might feel like exploring that space sometime.

So go ahead and get Multiply. It's not only great for storing your media online- pics, vids and blog entries- it's also great for sharing and fulfilling all your community needs. Feel free to add me up when you've checked it out.

Cheers!

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A Chat with Elaine of Yehey.com

Interaction outside the usual blog channels should always be a part of your development as a blogger. It is through interaction that you learn not only how your blog fares along with other bloggers', but also far more importantly, gives you a chance to develop friendly, working relationships with other bloggers like yourself.

I see it as this blog's mission to somehow paint a picture of the blogosphere- both local and global. And as a naturally chummy person, I like tossing ideas around with fellow bloggers, clients and industry partners.

The guys of Yehey.com have been rather active in the New Media scene lately- and they have to! After all, the bulk of their business is pretty much online.

They've just wrapped up a very successful Bloggers' Food Tour (the one at TriNoma, some three weeks ago), and now they're inviting another one hundred bloggers to come hang with the brains and talent behind the HappySlip vlog series on YouTube- Christine Gambito herself.

(Which, incidentally is Thursday next week, 07 Feb 2008, at the Mag:net Cafe in Bonifacio High Street. The fun starts at 11 AM, so make sure you register with Yehey here so you don't miss out on all the HappySlip Gambito goodness!)

Anyway, I was able to catch up with Elaine Uy, Marketing Manager of Yehey (who was nice enough to invite me to the HappySlip event! Yay!), and I asked her how the Bloggers' Food Tour worked out for Yehey.com.

First off, I asked her whose idea it was to make use of blogs and bloggers to promote the TriNoma restaurants. Here's what Elaine said:

Yehey! has been in contact with TriNoma even before they opened their mall, trying to cook up a partnership on how to create a buzz online. Then the Taste Asia in MOA (The SM Mall of Asia) happened. Since Yehey! has been supporting the blogger community and because of the obvious success of the Taste Asia event, we thought of organizing our own for TriNoma.

I also wondered if Yehey! would be tapping blogs and bloggers for their upcoming promotional activities. Elaine gives us a rather interesting tip:

We will try to incorporate the blogging medium in most of our campaigns. Just like in our second event of the year, the Happy Slip Meet-and-Greet (done) in coordination with the Department of Tourism.
We’ve been also receiving inquiries from other companies such as Chowing, P&G, among others in organizing a blogger event for them. I guess most major companies now see the benefits of blogs and how it could greatly influence other people in patronizing their products or service.

Sounds interesting, doesn't it? But who's to say an event is an actual success? Take for example the last Bloggers' Found Tour at TriNoma, what would be Yehey's tangible measures to say, "Yeah, that event was a success"? Elaine says Yehey! keeps tabs on the results in the search engines and other community-based sites and the whole viral marketing effect.

So just how successful was it?

The result of the food tour is phenomenal that in just one week, there are 19 results for “Trinoma food tour” at Technorati, and a thousand plus results for Trinoma at Technorati. In Google, first page alone (of keyword "Trinoma food tour") is all about the event – first result is the Trinoma co-branded site. There are over 10,000 search results. And in Multiply, there are more than 400 blog results for "Trinoma Food Tour" and 750+ photo album results for the same keyword.

And so was TriNoma and Ayala Malls happy with the outcome of the event?

Yup, very much and better expect more events hosted by Trinoma. Given the results, TriNoma is planning on making succeeding events for their mall and possibly extend it to the rest of the Ayala malls.

What about the various participating food merchants of TriNoma? What sort of feedback has Yehey! received from them? Elaine shares this:

The best example would be the La Maison (hope you were able to meet the most accommodating manger, Mr. Robi Caguiat) that hosted an appreciation dinner for teamyehey the following week, thanking us for the exposure and raves they got from the tour. Even the band – Sound got in touch with us to see what bloggers got to say about their music.

Of course, who can forget Cabalen? I heard they offered AJ (of Bakla ako blog) for a free dinner for 5 or something like that. As you can see, these establishments- whether aware or unaware of what blogs are and what the internet is all about- have identified the promotional effect it could do to their brands.

Now there are a lot of other bloggers that have heard about the last Food Tour, and want to join the next event for bloggers. If Yehey! plans to mount more promotional activities with blogs and bloggers thrown in the media mix, and if there are other bloggers out there who would want to get in on the action, I asked Elaine what her advice would be for those who missed out on the last Bloggers' Food Tour.

Be more proactive and join the fast growing blogging community. More and more companies are sponsoring events for the bloggers. And who wouldn’t want free food, entertainment or what-have-you in exchange of your opinion and influence which you freely give out anyway?

Who wouldn't indeed? As for me, well, as long as there's free food, I'm there. I even have pictures to prove it :)

Cheers, everyone!

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Yehey, TriNoma and the Hundred Hungry Bloggers: an Epilogue

It's been a full two weeks since the TriNoma Bloggers' Food Tour organized by Yehey.com, and I thought I should do my fellow bloggers a service by posting a compilation of blog entries pertaining to the event (at least the known ones, to this point).

Sidenote: I received an email from the guys of Yehey! that the photos from the Bloggers' Food Tour have all been turned in for your scrutiny and approval, and voting is now open- so go check out the photos and root for your favorites.

A Compilation of Blog Entries on the TriNoma Bloggers' Food Tour.

As you know, the whole group of one-hundred thirty bloggers that attended the event was divvied up to five teams. We were all lumped together in the 'pink' team. As far as our team is concerned, we have these great reads...

• Jomar Carlos' entry on "Java Joe's Coffee Corner"
• Chef Myra's blog entry on "Myra's Site".
• Christine Arteta's photos on her blog "Every Little Thing I Do Is Magic"
• Pics on my Multiply site, "Get Your Geek On!"
• JP on "Livin' La Venti Loca".
• Paolo in "Your Mind Will Go Pi".
• Omar has stuff in "Ohmski is the Law".
• Betsy has two blog entries, here and here on "Psychcafe".

Here are our other fellow food bloggers' stuff...

• Alvin Chua has a blog entry as well as a whole bunch of photos here on his Multiply.
• Noreen Ponce-Lazaro and Arpee Lazaro on "Pinoy Life At Large". Lovely pics, guys.
• AJ Matela's much-discussed, much-read experience at the Trinoma Bloggers' Food Tour! Oh, you'll want to read this one too.
• Ed Arevalo has his posts here, plus a photo album on Flickr here.
  
• Dementia of "Bury Me In This Dress" has her blog entries here, and her pics here.
• Jan Renes' blog entry can be found on "JanMania".
• You can find JM Tuazon's pictures here, and his blog entries here.
• Jonas Diego on "The Blurb!"
• Karen of "Kengkeedee" has her stuff here.
• KingDaddyRich on "Row: Morning Boleros' Journey To The Seas".
• Lalon dela Rosa has pics on "Underrated".
• Laszlo of "...Does Anybody Remember Laughter..." has his stuff here.
• Lord Artworks has his blog entry here.
• Isay Almo has her blog entry here on "The World According to Nherz".
• You can find some of Noemi Dado's TriNoma pics here, and Lauren has a post over here as well.
• Here's Caint's stuff on "Coming Out...Almost".
• Ade Magnaye has this to say on "Noisy! Noisy! Man!" Sorry about your work, dude.
• Kring wrote this post about her experiences on the food tour.
• And you have to check out this Video of Doom by Coy.
• Poyt has her blog entry here on "Tanggera: Drunken Antics and Misadventures of a Vlogger".
• Raffy of "Raffy's Sanctuary" has this entry goin' on.
• Rens of "Pansit-eating Maderpaking Blog!" has this to share.
• Here's Jonas' take on the whole affair on "Techieevangelism".
• Brian of "Following Your Footsteps... Every Step of the Way"- pictures on Multiply.
• Joriben of "My Divine Refuge" with his blog entry here.
• Celeni of "Life Is Colourful with Souped Vegetables" has this rather extensive coverage on her blog.
• Fritz of "Fritzified.com" covers the TriNoma Bloggers' Food Tour here.
• Darwin wrote this one on his "JuiceLog".
• Here's Jehzeel Laurente of "Jehzlau Concepts" and his posts on the Yehey! event. What's cool is that he's also got blurbs from other bloggers from the Food Tour. Including mine- cheers, mate!
• Tess Termulo of "Prudence and Madness" has the first of her blog entries here.
• Enrico Dee of "Byahilo: Ito ang Trip Ko" has some kick-ass pics here.
• The guys behind "Barat Mode" have this to say about the Food Tour.
• Here's something from Iggy Javellana of "Ka-Boom"

You can check out my other write-ups of the Bloggers' Food Tour here:

• The floor-by-floor coverage. Part 1 of 5, Part 2 of 5, Part 3 of 5, Part 4 of 5, Part 5 of 5.
• You can find pics on my Multiply site, "Get Your Geek On!"
• Other sides to the story can be found here on my other blog, "Blog. Blogger. Bloggest!"

You could check out my individual resto reviews on:

• La Maison
• Cyma Greek Taverna
  
• Abe
• Heaven N' Eggs
• Others To Follow (Sizzlin' Pepper Steak, Jack's Loft and The Bubba Gump Shrimp Company)

Thanks to all the restaurants that participated! Special thanks to La Maison, Cabalen, Abe, Hossein's, Haiku, Cyma, The Bubba Gump Shrimp Company, Holy Cow!, Jack's Loft, TGIFridays, Italianni's, Fish & Co., Conti's, Mann Hann, Pho Hoa, Marina, Sizzlin' Pepper Steak, Mangan, Bangus and Heaven N' Eggs for allowing us to check out your wares.

To Bread Talk, Bacolod Chicken Inasal, Madison Grill, Superbowl of China, Good Earth Tea Room, Oki Oki and Teriyaki Boy- I totally missed out on you guys. I've read so much about your restos from other blogs. Too bad I haven't had time to check you guys out during the Food Tour, but I will soon when I drop by TriNoma in the coming weeks.

To my fellow bloggers- spread some linkage love whydont'cha? I hope to see you guys again soon at future blogging events. Also add me up on your Twitter, LinkedIn, Facebook, Multiply or whatever networking service you guys have as well.

Thanks to TriNoma- you guys have a pretty kickass mall. We'll be visiting more often. Definitely much more often. Thanks to the guys of Yehey.com- we hope you guys have more events for bloggers coming up- and we hope you can let us know how we can make your efforts more successful- that's just the marketing/events dude in me wanting you to keep your clients happy so we can do this again :)

Cheers everyone!

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Squeezing The Most Out Your Stories.

It is the day after Yehey's much-talked about TriNoma Blogger Food Tour. It was a rather hectic, but incredibly fun affair, and I can imagine my fellow bloggers hard at work right now, labeling and sorting through pictures, putting together posts for different kinds of blogs, linking up new acquaintances, etc.

Now, an event like yesterday's Food Tour has so much potential in terms of story generation- in fact, you can blog about it in so many ways.

As a blogger, you probably have a number of blogs in your blog-stable already, and you can come up with a variety of fresh content for all your reader segments, even with just one event. There are many angles to any given subject matter, event or story, and therefore many ways to write them up.

You can even come up with a whole chain of posts on the matter, or an entire series, pics and vids if you have them, and then cap everything off with a blog entry that brings them all together nicely.

Take the TriNoma Blogger Food Tour organized by Yehey! yesterday- I can write them up as...

1. A blow-by-blow account. I could talk about going from restaurant to restaurant, and about all the food me and my new blogger buds tried doing so, rating the restos as we went to each one. I made my own blow-by-blow account of the event here:

• Part 1 of 5: Getting to Trinoma. The Bloggers' Food Tour is on!
• Part 2 of 5: La Maison, Cabalen
• Part 3 of 5: Abe, Hossein's Persian Kebab, Haiku
• Part 4 of 5: Bubba Gump, Cyma, Jack's Loft + Holy Cow!, TGIFridays, Italianni's and Fish & Co.
• Part 5 of 5: Conti's, Mann Hann, Pho Hoa, Sizzling Pepper Steak, Marina, Mangan, Bangus, Heaven N' Eggs + Event Wrap-up
  

2. A technical analysis. I'm a marketing/events guy, so I would naturally tend to observe how the guys of Yehey! and TriNoma put it all together, worked out the logistics, and basically made it all work.

3. A personal experience. I could go talk about which restaurants were everyone's easy favorites, or how our arms hurt by the end of the day lugging around all those goodies and food-to-go, or how we had to beg off on food by the end of the day because we just had so much. Check out my story and photos here on my Multiply.

4. Individual restaurant reviews. This would be great, especially if you've been able to have a leisurely sit-down, and had a chance to talk with the resto managers. You could check out my reviews on:

• La Maison
• Cyma Greek Taverna
  
• Abe
• Heaven N' Eggs
• Others To Follow (Sizzlin' Pepper Steak, Jack's Loft and The Bubba Gump Shrimp Company)
  

5. A list of recommendations. It was my first time at TriNoma, and it had a lot to offer. To people visiting TriNoma, we could easily put in a good word for any of the many restos we visited. A lot of them were indeed very accommodating, taking time to talk to us about the food, about the business, etc.

6. More lists! People love lists of all kinds- come up with "The Top 10 Most Interesting Food Items", or the "TriNoma's 10 Must-Visit Restos", or "My New Blogger Buds".

So as you can see, that's a lot of stuff to blog about. And just looking at the list, I suppose I have to get to it!

Yehey for Yehey!

Much thanks to TriNoma and Yehey! for putting all this together. It was a fresh concept executed rather well. A lot of hard work, but it was pulled off rather nicely. Although the activity can benefit from a number of improvements, all the bloggers had fun, and was therefore a success for the most part.

Happy bloggers make for a good amount of buzz and word-of-mouth. I say more power to the good people of TriNoma, and everyone from Yehey!

Well done, guys. Well done.

For those of you interested in viewing the pics I took at the Bloggers' Food Tour, you can check em out on my Multiply right here. I have several more posts on the way on the Bloggers' Food Tour, and I'll have em up in a day or two.

Cheers!

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Building Your Online Authority Through Your Blogs.

Even as I write this blog on blogging, I know I'm hardly an authority on the topic, knowing that there are so many others who have come before me- bloggers, and various other blogs about building a better blog.

The beauty of blogging, however, is that everything you write about is all about you and your experiences. Who knows? Maybe in a few years, I might actually just turn out to be a blogging guru of sorts. Or some authority figure in some other way.

Read the rest of this article on my other blog, "Renzie on Blogging", right here.

Cheers, everyone!

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Trinoma, Yehey.com and The Hundred Hungry Bloggers.

Renzie's Note: The TriNoma Bloggers' Food Tour finally pushed through on 09 January 2008. One-hundred fifty bloggers were invited- and with an invitation to eat the best TriNoma has to offer + win some prizes- how could you say 'no' to that, huh?

Read up on my blow-by-blow coverage starting here. You can also check out Food Tour pics here on my Multiply, and read another of my write-ups here.

Cheers!
-------------------------------

The Trinoma Food Tour kicks off in a couple of days, and already the local blogosphere is abuzz with promises of real-life networking coupled with feats of rampant and wanton gluttony.

OK, so maybe I'm exaggerating.

But Yehey.com did make the announcement last week, and one hundred brave bloggers answered the call- already licking their chops, readying their gear and doing some preliminary networking with the others.

The destination: TriNoma- that swank new mall at the corner of EDSA and Quezon Avenue. To be completely honest, I've never been there myself, and I suppose this Food Tour would be the perfect opportunity for me to check it out.

Are You On The List?

The Food Tour happens on Thursday, 13 December, at 2-ish in the afternoon. As you would probably expect, the invitations were snapped up like hotcakes, as bloggers were required to register beforehand with Yehey.com.

Special thanks to Ms. Noemi for giving me an early heads-up- I think I was the 45th person to have made it on the list. If for some reason you've submitted your details to Yehey, but haven't been contacted yet, it's probably worth your while to check if you're on it. Have a quick look the list The Hundred Hungry Bloggers here, or maybe you can give Yehey! a quick call, just to make sure.

I've actually been in touch with a few who have submitted their details but haven't received their confirmation emails yet. But that was a few days ago, and I'm sure Yehey has been able to straighten things out by now.

What's The Plan, Stan?

Quite an ambitious feat, I would imagine, for Yehey to keep the bloggers organized for the duration of the event. Check out Trinoma's participating restos here.

All bloggers have to register when they get to TriNoma on Thursday. They will then be grouped into five "expedition parties"; each group (of 20 bloggers) being marshalled by a Yehey! rep, and then led to one of five food areas to check out.

Each group has 30 minutes to sample as much as they can from the food merchants in the designated area before moving on to the next area. Eventually, all groups will have tried out all the food 'zones', and be totally stuffed out of their mind.

Dude, that's two-and-a-half hours worth of eating. You move to a merchant, eat some, then move to another, and eat again, and keep on doing that for 150 minutes.

The event will be capped off by cocktails, a raffle, and swag bags for everyone.


Things To Do at the TriNoma Food Tour.

Just a little heads up for all those attending- more than being just a massive food treat from the good guys of TriNoma and Yehey, the Food Tour is a great time to do some real-life networking, not just with fellow bloggers, but also with potential clients from the food merchants.

Take lots of pictures, and take down a lot of notes, maybe even blogging on the fly. There's sure to be whole bunch of things to write about.

If you feel like doing a little homework, get to know some of your fellow bloggers beforehand- especially you share common interests with. Trade contact details, swap stories, and exchange those very valuable links to each others' sites!

That being said, I will see all you other ninety-nine chicks and dudes at the Food Tour. Let's eat, drink, be merry and blog all about it!

Cheers!

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Verry Eenteresting...

Holy crap!

I was at the eCommerista Night 2.0 event last night at Mag:net cafe. Though the turnout wasn't as big as the last one, this one was still quite alright. I showed up with one of my business associates, and by the time the night was over, we already have at least three speakers lined up for our next few events, and the promise of future projects and collaborations.

Andrian Lee has always been such a fun speaker. What struck me was a little story he shared: that, recently, Facebook use in the UK has actually exceeded email usage.

Wow, that huge, huh?

And not entirely unbelievable, I suppose. Run a Google search on Facebook usage in the UK, and you can already get a feel of how widespread -as well as controversial- Facebook is.

Apparently, everyone in the UK is doing it- and is extremely hooked on it. Heck, if you have Facebook, you know it's easy to get addicted to it. So much so that companies have banned Facebook outright at the workplace. While BBC has, in a recent newscast, reported that employees should be allowed to use Facebook on breaks, during lunchtime- and the controversy just goes on.

So is it really a surprise that Facebook use can, one day, replace our need for email? We can email family, friends and colleagues on Facebook anyway, right? Lay down some smack on a few vampires, share and tag photos, give virtual drinks, and even flirt online?

Heck, I'm addicted myself. I've even RSS'ed Facebook straight into my Gmail accounts. That way, I don't miss out on the moment someone throws sheep at me. Whatever :)

More interesting facts: the Philippines accounts for one-third of all Friendster activity online, and up to a quarter of all worldwide activity on Multiply.

It's really all you need: Facebook, Multiply, and Friendster. OK, Myspace, if you have toh have a fourth one. Good God. Have we really too much spare time on our hands?

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