Renzie Returns to Renzie Baluyut Online

great to be back here on the blog that started it all, with Renzie Baluyut.

Wow. My last post on this blog had been some fifteen months ago. Has it really been that long? Actually, now that I realize it, it's more like- holy shit, I can't believe I've left this blog idle for so damn long!

At any rate, it's great to be back. So much has happened since then, and in a way, this makes for a great opportunity to look back on the year that was. Well, fifteen months exactly, as far as this particular blog is concerned.

So what's new? What's been going on with me since then? Let me get into that in a bit. Here are a few things I've realized though, just this year.

1. Well, for starters, I've come to the conclusion that whatever it is I end up doing, I'm very much a marketing guy. I acknowledged that fact just a few months back- everything I get myself into is really all about marketing.

It started out from my days in radio, yes. But since then, that passion for marketing has spilled into my blogging, social media usage, my freelance work, my consultancy projects- and even in the various business ventures I've been recently involved in.

And it's both traditional marketing *and* internet marketing. I still believe that proper (read: effective) marketing is really in the way you put together the best possible marketing mix. Not just using one channel to the exclusion of all else.

2. I've embraced the entrepreneurial lifestyle. I've gone from employed to freelancer to work-at-home, and finally as a business owner/business partner. There's a totally different state of mind unique to each one- but I'm most comfortable working for myself.

I don't mind putting in all the hours of work beyond the normal 8-hour workday, as long as I know that all that effort goes into my own thing rather than somebody else's company. I love the whole sense of ownership, the challenges that come with it, and knowing that in the end, you are rewarded for all the hard work you put in.

3. I gotta think about the future. Yes, I have to have a grand strategy approach- knowing exactly where I want to be in, say, 5 or 10 years, and working towards it. With that, is the constant need to build myself up- a mix of brand-building, productivity and work/life balance.

Hey man, I'm in my mid-30's, and not only do I have this pressing need to get the most out of my remaining good years, I also have this little voice inside of me nudging me on to get things done and have something to show for it. The push, I'd say, generally does me good. Keeps me on my toes, it gives me a sense of urgency, and in the end, it's really for my personal betterment.

On my next post, I'll be going through all the awesome stuff I've been going through this whole year. Until then.

Cheers, everyone!

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5 Tips on Making an Event for Bloggers

As more and more businesses make use of buzz marketing to promote their products and services and try to get good word-of-mouth, we get to see all kinds of gimmicks and come-ons.

Some fail dismally in this task- as more educated consumers see right through the more obvious efforts to put pearls on swine. Others cross the ethical borderline, striving to gain positive exposure no matter the cost. And then there are some companies you just can't help but support, solely for the reason that their corporate values naturally align with your own.

Having been a media person for 14 years, and now as a denizen of the local blogosphere, I can say that I've seen all kinds of companies employ all kinds of marketing tactics to get a good review or two out there. Some good, some completely forgettable, and some just downright wrong.

Of course, if your company chooses to make use of new media- blogs, podcasts, social networks, viral videos, etc- as a means to promote your latest line of products and services, you want to be remembered the right way.

I was in a bloggers' event last week, and it made me think about writing the post you're now reading. Let me share with you a few insights I had with that experience.

The Kawayan Cove Experience

Just a few days ago, several bloggers (myself included), headed off for Kawayan Cove in Nasugbu, Batangas. Kawayan Cove is a 68-hectare exclusive seaside residential community, located in Nasugbu, Batangas, a town 2 hours south of Metro Manila famous for its white-sand beaches and resorts. Edge Properties invited some bloggers to come check it out, and you can read the details of our visit on this other post of mine on another blog, The Life & Times of The Renzie Man.

Whether I like it or not, the side of me that's all media-and-marketing can't help but pay attention to how promotional activities- like this particular event for bloggers- unfold and run its course. I've managed a number of similar events in the not-too-distant past, so I have a few observations myself.

Here are some things we learned from our Kawayan Cove visit:

1. Set the expectations straight. Naturally, when we were given the invitation to event, I already had some preconceived notions in my head: is it going to be a sales pitch? Those real estate open house events are usually boring! Wait- blogging about real estate IS boring!

But the invitation explained it all: it's a workshop for bloggers into digital photography. Just so happens it's set in Kawayan Cove. Bring your camera- you'll want to take lots of pictures. Bring extra clothes- you might want to hang by the beach.

The organizers did a pretty good job in setting the expectations straight, and sticking to it. It was pretty much everything they said it was going to be, then they surpassed themselves by executing their plans very well.

2. Preparation is key. In any given event, even your best-laid plans can go awry. In this case, who would've known it would be raining half the day? Nevertheless, there was a Plan B in place- the venue for the talk was moved to a more suitable location (from the ampitheater to the pavillion by Bamboo Beach), there were vehicles on hand to shuttle us from place to place, even sandals for those who didn't bring any.

You have to admire the kind of preparation any company makes to ensure the success of any event. It's all about covering all your bases. And allowing yourself to be flexible when the situation calls for it.

3. Play the part of the gracious host. It's all about creating new connections and encouraging long-term relationships. Make your guests comfortable, encourage mingling with other guests, make yourself available for Q&A's.

In the case of Kawayan Cove, the Puyat family were all there to show us around, share stories and tell us what we needed to know about the property. I'm sure they've done this dozens, maybe hundreds of times, yet there they were, taking time to have a chat with each and every one of us.

The staff of Kawayan Cove was on hand to make sure we were well-attended to. From the welcome drinks, to the hearty lunch prepared for the group, even those nice little moist towels we got after the tour.

All that thoughtfulness and hospitality can only create a positive image of you and your company. For me, it shows how genuinely warm and welcoming the Puyat family is, and also how well Edge Properties trained their personnel. That's always a good thing in my book.

4. Provide lots of venues for interactivity. There were specially prepared food and drink arrangements, just for pictorial purposes, with Anton Diaz (of Our Awesome Planet) going around giving tips and pointers to all the bloggers, and the Puyat family sharing anecdotes about Kawayan Cove's history.

There was more than enough time to take pictures, work on a blog, do a podcast, or even shoot a viral video. Also lots of opportunities to walk around with fellow bloggers to compare notes and get to know them some more.

You want the interactivity because you want to give your bloggers a chance to soak up and appreciate the experience- in every way possible. It's good that they have a good experience about your products and services, and even better that you allow them to process all that information, and consider all aspects of whatever it is your promoting.

5. Content is still king. What makes your event so compellingly different from everybody else's? A promotional event like this gives your company an opportunity to create content relevant to your market. It doesn't have to be forced, nor does it have to be overly elaborate. It only has to be relevant and timely.

With all of Anton's experience as a photographer- he only stuck to what we wanted to hear: Travel and Food Photography for Bloggers. In fact, he only had ten or so slides, yet we already learned so much.

More importantly, we had the chance to put all his tips to practice for the rest of the afternoon as we toured the property. Two birds with one stone: not only do we get to appreciate the majesty of the natural beauty of Kawayan Cove, we also had a newfound appreciation for digital photography.

Bottom line: Make your event a memorable experience. For businesses who wish to tap blogs and bloggers as a means to promote their products, events, ideas or services, what they're really trying to accomplish is to get good online buzz- the kind of word-of-mouth that inspires the bloggers to tell their readers about their experiences, and share something unique about the activity.

As a blogger, The Kawayan Cove event was probably one of the best I've ever been to. I've learned a lot from it, made some new connections, and it gave me a fresh perspective on things (particularly on the topic of real estate, for me!).

As a media-and-marketing person, the activity was well-planned and equally well-executed. Businesses who plan on making use of blogs and bloggers would do well to learn from this exercise.

Cheers, everyone.

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A Step-by-step Guide on Writing a Resignation Letter

I've worked long enough to have seen dozens of resignation letters pass through my hands. Heck, I've written quite a few myself.

When it's time to leave the job you have right now, it's probably in your best interest to leave the company on the best possible terms, even if you feel otherwise.

A resignation letter has to accomplish two simple goals:

• It gives your employer a formal (and legal) notice of your intentions to leave the company, and
• It gives you an opportunity to make an impression that, yes, you are professional, yes, you are rising above the petty things others might otherwise fall into, and yes, you are respectable.

A resignation letter is not a venue to go emo and vent your frustrations, or air your opinions, wishes and grievances. It has to be concise and straight-to-the-point. That's all there is to it.

How To Write a Resignation Letter

1. Treat the resignation letter as a standard business letter. First, you have your name, position and department. The date comes next, two lines down after that. After two more lines, put in the name, position and department of your employer. Then two lines more, you can go into your 'Dear Mr. '.
2. On the first paragraph: State that you are leaving your position, and give the date of the last day you'll be working.
3. Second paragraph: Thank your employer for the opportunity you had working for them. If you want to, mention colleagues you enjoyed working with, or supervisors you want to thank for mentoring you.
4. Third paragraph: For your closing statement, wish the company continued success.
5. After two lines down, type 'Sincerely,' then your name after four lines.
6. Sign your resignation letter on the space above your name with a flourish.

There you have it. A short and sweet resignation letter. Hope this helps.

Cheers, everyone!

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What Went Wrong With Speed Racer?

Earlier this week, movie fans have their eyes and ears peeled- to see if Speed Racer can dethrone Iron Man from the top box-office spot.

Well, the results are in: I'm sad to say that it's bad news for Speed Racer- probably the first box-office casualty this summer. Iron Man continues to kick box office ass, making US$180 million alone in domestic receipts in its second week.

As for Speed Racer? It's only made a paltry US$6.1 million on its opening day, with a predicted take of around US$20-25 million for this weekend. And with an estimated US$200+ million to make and market, that's bad news for Warner Brothers indeed.

Even critics are giving the movie adaptation of the late 60's anime a hard time. Let's check out these reviews from IMDb.com. Joe Morgenstern of the Wall Street Journal had this to say:

"This toxic admixture of computer-generated frenzy and live-action torpor succeeds in being, almost simultaneously, genuinely painful -- the esthetic equivalent of needles in eyeballs -- and weirdly benumbing, like eye candy laced with lidocaine."

A.O. Scott of The New York Times offers this critique:

"The childhood experience the Wachowskis evoke is not the easy delight of lolling in the den watching one cartoon after another, but rather the squirming tedium of sitting in the back seat on an endless family car trip, your cheek taking on the texture of the vinyl seat as some grown-up lectures you on the beauty of the passing scenery."

And then you have this from Kyle Smith of the New York Post:

"This adventurously awful film is awful in many ways at once... It is, like a Ferrari poking across East 42nd Street at rush hour, fast yet slow... Its attention span is measurable in microseconds, yet it runs more than two hours. And it spent a trillion dollars imitating the look of a 10-cent cartoon from the primitive '60s -- artistically, the Cro-Magnon era. I was initially awed by its splendors. But when I'd had my fill, there was still an hour-45 left."

I was marginally curious with what Speed Racer had to offer, but after these bits from the internet, I doubt if I'll actually catch it on the big screen this weekend. Or any other weekend for that matter.

After all that money spent on The Wachowski Brothers and production and marketing, what went horribly wrong? Initially, you might blame marketing for this box-office fiasco. Was it perhaps targeting the wrong demographic?

The Speed Racer cartoon originally came out in 1967 as a Westernized (read: dubbed) anime for the US market. It was a huge back then- there was nothing like it, kids loved it- it was, one of the first successful anime franchises, together with other series like Astro Boy and Gigantor.

Which means, those who actually DO remember the show are probably in their 40's or 50's, maybe some of the 30's as well, if you consider the reruns and syndication in the 1970s.

So naturally, our live-action adaptation of Speed Racer would be best positioned towards a more family-oriented market. From what we have read on Nikki Finke's Deadline Hollywood Daily,

According to the "Parents and Kids" premium tracking, Speed Racer was first choice among parents and boys aged 7 through 11.

Which means the movie is positioned well for parents who have appreciated and loved the TV run in the 60's and 70's, and kids who are about to see Speed Racer for the first time.

But the movie clocked in at 2 hours and 9 minutes- substantially much longer than the typical kiddie movie runtime of just a little bit over an hour.

And then you have the critics. And all the online buzz. According to the respected Top Critics community on RottenTomatoes.com, the consensus about Speed Racer is that it's "overloaded with headache-inducing effects, without a coherent script". Final Tomatometer score? A dismal 27%.

What I read from this is that it's probably not marketing to blame for it at all. Despite their success with The Matrix Trilogy, maybe the Wachowski Brothers came up short on this project. It seems that Warner Brothers gave the two siblings too much control, with horrible results.

Maybe the movie should have been re-written to appeal to a broader group of kids, maybe even teenagers, but it's all too little, too late by now. Next week, another Chronicles of Narnia movie (Prince Caspian) is coming out, and I doubt if Warner Brothers can catch up with more matinee screenings. By then, it's going to be the scrap heap for Speed Racer.

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Blogging Full-time Now

Yep. I suppose you can call me a professional blogger now. And I couldn't be happier.

I've started blogging a little bit over a year ago. Though I may have already learned quite a bit about blogs and blogging since then, I still feel like I have much more to soak up on.

This one particular blog of mine- "Blog. Blogger. Bloggest!"- started it all for me. At first, it was a catch-all kind of blog that had a little bit of everything. Then it wasn't too long until I've decided to position them towards a certain niche. So now I got at least eight different blogs right now, each about a specific topic.

I was really just having fun sharing whatever I knew- at first it was just among friends, then friends of friends. Then I was being sent CDs and DVDs to check out, just so I could write about them.

I never considered it seriously at first, but then the money started trickling in. Not even through Adsense just yet, since I haven't even made a serious effort promoting any of my blogs. It was usually more of companies asking me to help them set up their blogs, or to write for them.
And it wasn't much- first a couple bucks here, a few more there. Then just within a few weeks, I've noticed that the rates were going up, and I was actually getting more writing jobs through my blogs.

Just a couple of weeks ago, I thought I'd let go of my day job to take on a couple of contracts which were, needless to say, very much worth my while. How often does it happen that you do get a job offer that pays a lot more than your current job, for you to do exactly what you want to do for the rest of your life?

It doesn't happen that often to me.

So here I am, happily blogging from the comfort of my own home. Plus I have all the time to do whatever the hell I want- go to the gym, do more business, read a book, travel, blog some more or just laze around at home.

It's all very exciting, really.

Again, I know I'm not the best blogger there is out there, or one with the bb-ranking blog, or even someone with the best content, but I think I'm in a better position now to help other people do more with their blogs. Heck, it's the wave of the future.

To all my fellow bloggers and friends who have been blogging, and to everyone who's read any of my blogs- thanks for inspiring me to blog better. This bold new step forward could never be possible without you.

We keep blogging, and we'll help others keep blogging as well.

Cheers, everyone!

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Blogs Give You More Bang For Your Buck!

Here's an interesting read on Abe Olandres' Yugatech: a blog entry on how advertisers might actually be getting a better return-of-investment on their media buy with blog advertising.

In a recent presentation he made, Abe compared the performance of ads on his blog (YugaTech) to four other sites that carries the same advertising: two news sites (which he designates as sites A & B), a forum (site C), and a portal (site D).

With this mix of websites, he stacked them up against each other and compared the following five attributes:

• Total Traffic Contribution. Percentage traffic share (leading into the advertiser's landing page?) from each site, considering the total combined online traffic of all five.
  
• New Visitors. The percentage of unique visitors on a blog clicking an advertiser's ad.
  
• Page Views Per Visit.
  
• Average Time on Site.
• Bounce Rate. The percentage of people leaving the referred site right away.
  

Here's what Abe had to say about the Total Traffic Contribution:

Of the top 5 referring sites, my blog (YugaTech) was the 3rd highest referrer with 19.33% of the total traffic contributed by all five. The first two were the news sites that sent in 39.05% and 23.88%, the forum site sent only 11.56% and the portal 6.19%.
To think that one of the news sites had (at least) 192 times more number of monthly pageviews than this blog, placing 3rd in terms of referrals ain’t bad at all. Too bad, I couldn’t get any click-thru-rates.

According to the blog entry, what surprised Abe more were the results of the other metrics: New Visitors, Page Views per Visit, and Average Time on Site.

New Visitors

Site A - 80.5% new visitors
Site B - 69.5% new visitors
Site C - 64.5% new visitors
Site D - 78.0% new visitors
YugaTech - 45% new visitors

Depending on how you look at it, either this blog doesn’t refer more unique visitors or visitors keep clicking on the ads more than once (which is good right?).

Page Views per Visit

Site A - 2.17 pageviews
Site B - 2.06 pageviews
Site C - 1.78 pageviews
Site D - 2.64 pageviews
YugaTech - 6.12 pageviews

Average Time on Site

Site A - 2.24 minutes
Site B - 2:38 minutes
Site C - 1:35 minutes
Site D - 3:07 minutes
YugaTech - 10:17 minutes

It only means one thing — the blog drives more quality traffic because they actually use the referred site more. The figures above shows us 3 to 5 times more site usage by visitors coming from the blog.

Lastly, Abe shares a little more about Bounce Rates:

Site A - 60%
Site B - 60%
Site C - 75%
Site D - 56%
YugaTech - 34%

Bounce rates indicate the percentage of people leaving the referred site right away. So the lower the bounce rates, the better since it means visitors are sticking to the site. Here’s two words to describe that — targeted traffic.

Now that's interesting- more compelling reasons for just about any company to invest more in blogs- for quality content that hits your targeted market segment! Abe's final word on the subject matter (for now):

I do not know how much advertising money was spent on all the 5 sites (including this blog) but from the limited data I gathered, this blog only got around 2% of the total ad spendings (I’m pretty sure it’s lower).

If we just go by the raw number of visitors, spending 2% of your ad budget to get 19% of the traffic (and high quality traffic at that) is a great ROI.

The hard numbers above will show you that blog advertising has a much higher Return of Investment (ROI). So next time you’re thinking of doing online advertising, do consider blogs in your budget. =)

Thanks for that highly informative post, Abe. You can check out more on him on YugaTech.com, for more of Technology news and reviews in the Philippines.

Hope you all found that useful as much as I did. Cheers, everyone!

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Podcasting: Fun with Digital Audio and Video.

Technology today has come to a point that user-generated content is now a very easy and cost-effective effort. Anyone with a PC, an internet connection can have a blog these days. Got a digital camera? Put up a photo-blog! If you have basic audio-video equipment, you can have your own series of viral videos and podcasts, if you feel like it.

As a dude who's been in radio for the past 14 years, it's supposed to be a natural transition of sorts, going from a show on an actual FM radio station to doing something along the lines of New Media- specifically, a podcast.

According to Wikipedia:

A podcast is a collection of digital media files which is distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers. The term "podcast", like "broadcast", can refer either to the series of content itself or to the method by which it is syndicated; the latter is also termed podcasting. The term podcast should not be used to describe individual files. The host or author of a podcast is often called a podcaster.

These days, anyone can have his own radio show on the internet- you can say whatever you want, put whatever content you like, without the restrictions of having to deal with the management of a radio station. Heck, you don't even have to be connected with a radio station!

Whether you're just a regular dude with a desire to speak out and share your knowledge on particular subject matters, or a small business looking for a great new way to promote yourself, then you might want to consider podcasting- which is what I'm considering now.

I've been looking into having my own series of podcasts- and man, there are just so many things you can talk about! Just in the same way you can put up a blog on just about anything, really. Only that a podcast is media in spoken word format, usually on mp3, while a blog is written for all to read.

Here's what I have so far: my current favorite site is this really useful Podcasting News. I say it's a good place to start, for anyone who wants to at least listen to a few podcasts, just to have an idea. Since last Friday, I've been listening to a number of em- some good, some bad. Look to the sidebar on the left side of the Podcasting News website, and you can find some recommendations.

Also, on top of news in the world of podcasting, they also have features and resources to help you on your way. Definitely a great place to start, if you ask me.

Other great reads on podcasting:

• The Creative Commons' Legal Guide To Podcasting. Might as well make it legitimate, right?
• Podcast.net has a whole LOT of podcasts for you to go through. Pick a subject matter and give it a go! Alternately, you can check out Podcast Alley, or Pageflakes' Mother of all Podcasts.
• Another great site for beginning podcasters here, on K12 Handhelds. Also, check out O'Reilly while you're at it.
• If you have time, you may also want to check out Podcasting Tools for some more detailed info on gear, directories and even trade shows on podcasting.

So there you have it- hope this helps you as much as it does for me. Let me know how that podcasting project of yours comes along. I'll post the links to my own podcasts once I have enough content.

Cheers everyone!

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Blogs and Blogging: New Media for SME's

One of the biggest challenges I've noticed, is getting a traditionally set-up Small- or Medium-sized Enterprise to get into New Media. A lot of SME's (particularly here in the Philippines, for example) are family-owned, and therefore is run by the family, with the patriarch/matriarch right on top of things.

For a variety of reasons, these SME's haven't quite picked up on the idea of using New Media to market their business- they might feel that whatever little resources on hand might be better allocated on more lucrative activities. Or maybe there's just a pervading atmosphere of technophobia, or maybe management just doesn't care at all.

Unless of course, you have a say on using New Media for your company's marketing communications efforts- then hey, good for you.

At a time when businesses are struggling with the rising costs of traditional media (TV, radio, print), and the proliferation of other avenues for promotion (events, outdoor media, etc.), at a time when there is just so much ad clutter, and at a time your audience is more averse to being advertised to, what's a Small Business to do?

This is where New Media comes in. It is way, way cheaper than traditional media, and if you use it right, it can be the most effective online tool for you and your growing business.

YouTube is such a massive online hit- so why not make a series of viral videos instead of an expensive TV commercial? Podcasts are the new radio- and you can talk about whatever you like, and even have your own show. Blogs take the place of magazines and newspapers- with loads of informative, entertaining or even scandalous posts that can launch full-blown discussion threads when written well.

Blogging for Small- to Medium-sized Enterprises.

I've picked up quite a bit of information on the subject matter- through my own experiences as a marketing exec, through my interaction with other blogs and bloggers, and attending these highly informative workshops on blogging.

Jayvee Fernandez, general manager of The Blog Bank and channel editor for b5Media, has given a particularly thought-provoking talk in one such workshop not too long ago.

He's pointed out a number of reasons why growing businesses should get into blogging:

1. Blogging is way more cost-effective than traditional media.
2. A well-executed blogging campaign can easily quantify word-of-mouth marketing.
3. Blogs give us access to honest consumer feedback.
4. Here's a good one- bloggers are more passionate than your entire marketing team.
5. Bloggers are self-aware and are concerned with their own development.
6. A new wave of SME's are already doing it- so isn't it about time your company should too?

Definitely worth a closer look, don't you think? I'll use the rest of the weekend to dig deeper into the subject matter.

So what do you think? Don't you think it's time to hop on the blogging bandwagon?

Cheers, everyone!

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Blogs Make For Great Business!

More than ever, companies are looking for more cost-effective ways to promote themselves. Traditional means of advertising are alright- but modern-day marketing practices say that there are so much more non-traditional ways to get that brand message across, and cut through all the ad clutter.

As somebody who does IMC for a living- what Jay Conrad Levinson preaches in his book, "Guerilla Marketing", is pretty much spot on: no single advertising medium works on its own, but marketing combinations work.

And here's something that can synergize very well with just about any promotional campaign you have on hand: blogs.

Blogs are the new magazines, newspapers and books; thanks to more easily accessible (read: free!) user-friendly publishing tools such as Blogspot (which hosts this particular blog), Wordpress, LiveJournal, and so many others, anyone with a PC, and internet connection, and a desire to share anything can now be author, publisher and editor.

Just like FM radio, it easily synergizes with just about anything- of course, one huge advantage is that New Media (blogs included) costs so much less than traditional media. Plus, blogs are paperless. And I'm for anything that uses less paper. Much less paper! Save the environment, everyone!

Which is why blog networks are all the rage these days- we've seen a number of them come up over the past couple years: b5Media, Weblogs, Inc., The DailyPixel Network, Know More Media, Creative Weblogging, Content Quake, and locally, here in the Philippines, The Bayanihan Blog Network.

In fact, now's a great time to start blogging- just check out all the job listings here on Problogger jobs, or you can go ahead and just Google it. You'll find lots of jobs out there if you're considering a career as a pro-blogger. Go ahead and pick some, why dont'cha?

The BlogBank is the Philippines' first blog advertising network- it's so new, they've just launched this week. If you check out their webpage, they have this to say:

The largest circulating newspaper in the Philippines produces 250,000 copies a day. Assuming a pass–on rate of 3 per copy, a newspaper ad gives you 750,000 impressions.

BlogBank gives you one million ad impressions.

This is great news for Advertisers- particularly those targeting the internet-friendly Philippine market. Also great news for publishers- those who blog- because it means that there's actually a market out there for quality content and quality blogs.

So keep on blogging! If you're someone who just started getting into the blogging lifestyle- it pays off (at least it can, eventually), as long as you're passionate about sharing your thoughts and your experiences, even more so if you write well, and write regularly.

If you're running a business, you now have something new to consider when developing your promotional campaigns for the next several months- now is also the time to maybe get into blogging yourself; start putting up your own corporate blog and attach it to your website, and see how much it can do for your business.

See you around in the blogosphere! Cheers, everyone!

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Building Your Online Authority Through Your Blogs.

Even as I write this blog on blogging, I know I'm hardly an authority on the topic, knowing that there are so many others who have come before me- bloggers, and various other blogs about building a better blog.

The beauty of blogging, however, is that everything you write about is all about you and your experiences. Who knows? Maybe in a few years, I might actually just turn out to be a blogging guru of sorts. Or some authority figure in some other way.

Read the rest of this article on my other blog, "Renzie on Blogging", right here.

Cheers, everyone!

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Blogs, Bloggers and Blogging.

Blogs (short for Web-Logs), are essentially online showcases of a person, usually posted for all the world to see.

Blogging is just like writing something on your journal, except that this journal is now online, and that (depending on how much you want to share) it is available for people to interact with.

When you do maintain a blog, you are in effect, a blogger. And there are thousands of bloggers out there all over the world, blogging on so many different things.

Read the rest of this article on my other blog, "Renzie on Blogging".

Cheers, everyone!

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Build Your Portfolio.

I was with a friend the other day, and just like me, she's just started blogging recently.

So we've been talking about how blogging can open so many doors for anyone: not only is it a great way to practice writing, and general English use, it's also a springboard for learning other cool stuff like internet marketing, SEO, programming, digital photography and graphics.

So after a while we started talking about what our plans were for blogging- basically, exactly how do we see ourselves as bloggers.

Right off the bat, she said she wanted to write for other companies- which really wasn't a bad idea. After all, one of the companies I worked with recently paid their copywriters quite the hefty sum as long as they churned out quality material. I'm down with that; writing for a company helps give you discipline and structure, and helps you build a body of work.

Read the rest of this article here on my other blog- a blog on blogs and blogging- "Renzie on Blogging".

Cheers, everyone!

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How Much Cash Do Bloggers Make From Blogging?

Remember just a few months ago how we had a couple of workshops on Blogging For Money? The idea really was to show our participants how to make extra cash by putting in a few hours a day churning out a few posts on a blog worthy of attention.

Yes, you can blog for money. Some locals actually have gone completely professional, and have foregone a regular job to do just that: blogging.

The real question is, how? How can you make money from your blog?

The answer to this seemingly very important question can easily elude the amateur blogger. And while most blogs are really a labor of love more than anything else, it doesn't really matter to a lot of people if they make cash or not.

Read the rest of this article here on my other blog, "Renzie on Blogging".

Cheers, everyone!

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My First Bloggers' Mix-up.

One thing I noticed back at that Bloggers' Mix-up was that, apart from blogging, everyone was trying to capture the moment somehow.

You had at least 5 or 6 cameras on at any given time, taking pictures not only of everyone who was there, but pretty much taking pictures of things that caught their attention- like Juned's Asus Eee PC at the time.

At another table across the room was Azrael capturing the whole occasion on video through his laptop, and even interviewing guests for his internet show.

Being the newbie blogger that I was, I was watching everything unfold before me, soaking up on the experience. What I did realize was that, being a blogger means you would eventually get yourself into:

1. Digital Photography (so yeah, this is my first assignment for myself. So I have to bring a camera with me wherever I go. That's a pic of my cat- Chloe.)
2. Digital Audio-video: viral videos and podcasts (I think I can already do podcasts- being a radio dude. Still learning how to do viral vids.)
3. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) (This I'm already learning actively now. Thus the blogs.)
4. Programming. (I admit, this will probably be the hardest for me, since I'm not exactly the IT-oriented type.)
5. Photoshop. (I admit, I'm not exactly the most artistic dude in the neighborhood. But I suppose learning the basics will still be well worth it.)

And probably any other marketable skills you can imagine overlapping into your blogging lifestyle.

The event was a melding pot of talent and creativity. I like it that ideas were continuously sloshing around- everyone contributing and sharing and discussing with everyone else.

So for all of you who'd want to get into blogging, there you have it- get ready to get into a whole new bunch of crafts, and not just blogging.

As for me, well it seems that I may have to get myself a decent SLR soon enough. Give me a few weeks to save up for one. :)

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Make Money Blogging!

If you've been spending a great deal of time online, you've already probably checked out a couple of sites that suggest that you can make money just by blogging.

Or answering surveys, or clicking ads, or signing up for some service, etc. Those don't quite appeal to me as much as blogging (sorry guys)- and face it, once you get into the groove, you can easily spend a good number of hours blogging, lurking, emailing and jumping from one site to another.

In any case, if you're the type who spends so much time online, you might as well make some money out of it. Like I mentioned, there are lots of sites out there that can help you out (like this one that I just stumbled onto- www.johnchow.com), or -on the flipside- confound you even more.

It would be great if you unlocked the secrets to making money online on the get-go. But the truth of the matter is, it will take a great deal of trial-and-error to get things right.

I suggest you take time to get your friends together and learn it all at the same time. Join some online forums, look for other groups who are as into it as you are. The point is, you'd want to share your experiences and what you know with them, so you too can learn from what they've been up to as well.

One of the reasons why some friends of mine have decided to put up a small events group- for the purpose of helping other online entrepreneurs hook up with other like-minded individuals, so we can all learn from each other, support each other and have a great time while we're at it.

I'll be looking into these things more, and once I got something useful, you can expect it to be posted here in the near future.

Later, everyone!

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New Job, New Challenges!

It can only be a good thing, I suppose.

I've recently been fortunate enough to land a stint as Program Director for 105.1 Crossover. Yes, I've joined up with the station last month, and while there's a whole lot of work to do, it sure is very exciting stuff!

For a while there, after my "retirement" from Mellow 94.7, I thought I had enough of the radio biz- which was why I ventured into setting up my own small businesses, the whole SEO-SEM-SMO stint, the consulting gigs, etc. It wasn't long before I realized that, once a radio dude, you're forever a radio dude.

In fact, Silvio Dante couldn't have quoted The Godfather 3 better: Just when I thought that I was out, they pull me back in. Always did love The Sopranos (watch it if you haven't already! Get the DVDs!).

No there wouldn't be a reformat- we'll still be playing all the good ol' smooth jazz, R&B and easy listening favorites everyone has enjoyed all these years. If anything, we'll probably throw in more of those favorites- especially more 90's and maybe some more 2000's. Maybe we'll toy around with some music genres we can throw into the Crossover mix, who knows? Hey, as long as it sounds good- let's go for it, right?

Expect a more lifestyle-oriented, interactive Crossover. While we do have quite a number of grand plans oozing out of our skull-holes, it would be great to collaborate with other great minds. In fact, I've been on the lookout for people and groups that would want to be a part of mutually beneficial experimentation. Feel free to swing my way if you'd like to toy with fresh, new ideas.

Email me at 105.1Crossover (at) gmail.com, or just drop me a message at +63918.937.2147, or leave a post here on Blogspot- it's all good, mah babies!

Dude, it's gonna be great, I know it.

Cheers, everyone!

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One at a Time...

I suppose I've realized it's one of my failings. I always try to get into too many things at any given time.

Take for example blogging. See, I know it's probably a good thing to just have ONE MAIN BLOG. You know, stick to what you're really passionate about and come up with an all-encompassing theme and just focus on JUST THAT.

After an inspiring workshop with Abe (last October 20, with Money Talks), it was supposed to be all clear- have a focus. If you want to have a blog working well for you, have a clear focus (aside from other useful tips he so generously shared).

Okay, so maybe I've gone a little over-enthusiastic and came up with, like, ten or twelve blogs or so. Could be more- who's keeping track anyway?

I got one for pretty much every single facet of my 30-something lifestyle- writing, music, business, cats (lasercats!), pc gaming, tv & movies, stress management, radio, marketing- well, you get the idea.

Perhaps the best way to go about it is to consolidate the little blogs into a certain interest-group blog, and then those into one main blog.

Yikes! More blogs!

There's no problem, I suppose, with having 50 million blogs. But you can only dedicate so much time to churning out content- which you can only post on a finite number of blogs- unless you have an entire army of keyboard monkeys on a constant mindlink to your brain at your disposal. Which is rather unlikely in most cases.

Let's think of it now as a restructuring of sorts. Pretty much in the same way as we re-evaluate our lives every so often, the so do we re-evaluate our online lifestyle. Has to be done, right?

Good God, maybe it's just me. Over-obsessive-at-times little ol' me.

But what the heck. It starts today, with this blog :) More later.

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The Sorry State of Contact Centers

Sign o' the times, indeed.

I feel real bad that all these contact centers are forced to hire borderline English-deficient agents just to fill their quota of warm bodies to get their operations going on.

Back in 2001, I was already running campaigns (for Easycall and E-performax), and to be honest- as a radio dude- I could only consider a few to be really effective communicators; people who had the proper skillsets and mindset for the job. Fast forward to today, 6 years later- the quality of agents seems to have really gone down.

I suppose it can't be helped- 1) More call centers than ever before, 2) Your talent pool hasn't exactly grown to meet that need, so all these companies are forced to hire more people with just the bare set of English skills to get the job done, 3) The ones WITH decent English choose to do other things, as they feel getting into a contact center is beneath their skills, or simply not worth the time, money or effort.

Can't deny it though: The BPO industry still commands a sizeable chunk of money to be made (by anyone- enterprising individuals, foreign investors, the lowly CSR, etc.), and there are still so many opportunities for growth and development. But don't expect me to run your operations for chump change. I know these companies can afford to cough up a little extra cash if they really think they have to.

Right now, I'm just happy what I'm doing at the moment- doing something I really like (writing), for better-than-average pay (it pays the bills, plus you have some extra left over), with almost no responsibility whatsoever (no teams to manage, etc), and just the right amount of time to do other things outside work (work out, do some business, etc).

So who do I feel sorry for? This bunch of CSRs chattering in Tagalog next to my workspace, right next to a sign that says "English-only Zone". Instead of honing their craft with a genuine desire to be better at their jobs, they waste their time griping about how someone hung up on them (no surprise there), and how they can jump to another call center two buildings away offering (what they think is) a better package for them. I feel sorry for them because, in two years, they will wonder why their contemporaries have moved on to better companies and better positions, while they will still be complaining incessantly about their lot in corporate life.

And with that, I fire up my player and drown myself to the sounds of The Fray, following up some leads my editor just sent me. I'm just not being paid enough to care about these CSRs. And in a way, I'm really happy I don't have to.

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