Blogs Make For Great Business!

More than ever, companies are looking for more cost-effective ways to promote themselves. Traditional means of advertising are alright- but modern-day marketing practices say that there are so much more non-traditional ways to get that brand message across, and cut through all the ad clutter.

As somebody who does IMC for a living- what Jay Conrad Levinson preaches in his book, "Guerilla Marketing", is pretty much spot on: no single advertising medium works on its own, but marketing combinations work.

And here's something that can synergize very well with just about any promotional campaign you have on hand: blogs.

Blogs are the new magazines, newspapers and books; thanks to more easily accessible (read: free!) user-friendly publishing tools such as Blogspot (which hosts this particular blog), Wordpress, LiveJournal, and so many others, anyone with a PC, and internet connection, and a desire to share anything can now be author, publisher and editor.

Just like FM radio, it easily synergizes with just about anything- of course, one huge advantage is that New Media (blogs included) costs so much less than traditional media. Plus, blogs are paperless. And I'm for anything that uses less paper. Much less paper! Save the environment, everyone!

Which is why blog networks are all the rage these days- we've seen a number of them come up over the past couple years: b5Media, Weblogs, Inc., The DailyPixel Network, Know More Media, Creative Weblogging, Content Quake, and locally, here in the Philippines, The Bayanihan Blog Network.

In fact, now's a great time to start blogging- just check out all the job listings here on Problogger jobs, or you can go ahead and just Google it. You'll find lots of jobs out there if you're considering a career as a pro-blogger. Go ahead and pick some, why dont'cha?

The BlogBank is the Philippines' first blog advertising network- it's so new, they've just launched this week. If you check out their webpage, they have this to say:

The largest circulating newspaper in the Philippines produces 250,000 copies a day. Assuming a pass–on rate of 3 per copy, a newspaper ad gives you 750,000 impressions.

BlogBank gives you one million ad impressions.

This is great news for Advertisers- particularly those targeting the internet-friendly Philippine market. Also great news for publishers- those who blog- because it means that there's actually a market out there for quality content and quality blogs.

So keep on blogging! If you're someone who just started getting into the blogging lifestyle- it pays off (at least it can, eventually), as long as you're passionate about sharing your thoughts and your experiences, even more so if you write well, and write regularly.

If you're running a business, you now have something new to consider when developing your promotional campaigns for the next several months- now is also the time to maybe get into blogging yourself; start putting up your own corporate blog and attach it to your website, and see how much it can do for your business.

See you around in the blogosphere! Cheers, everyone!